23/06/2022
URGENT HIRING!
Senior Digital Marketing Specialist
Salary range: Php 45k- Php 90k
Type of Position: Full-Time
Workings hours: 10am- 7pm
EDMARK LIVE Mall is one of the leading social- commerce platforms in the Philippines. Where we sell demonstrational products through social media live streaming and through our e-commerce store.
We are seeking for an innovative & analytical Senior Digital Marketer Specialist who has a passion for marketing and is result-driven. This role requires the ability to develop data-driven campaigns, optimization, and reporting across paid and non-paid channels
Responsibility
• Working closely with the management and operations team to execute strategies.
• Increasing overall social media channel followers, engagement, and sales
• Manage and optimization of conversion channels and funnels, making sure it meets the campaign goals & objectives.
• Oversee campaign budget pacing, scheduling, placements and targeting.
• To provide insights and suggestions on products through data analysis.
• To provide insights and suggestions on E-commerce store (Shopify) performance
• To provide insights and suggestions in relation to audience targeting that might improve organic marketing channels
• Monitor campaign performance across all relevant platforms by leveraging digital marketing tools, e.g. Facebook Analytics, Google Analytics, Google Tag Manager, etc.
• Use data & insights derived from analytics tools to track performance & behaviors across marketing touch points, to ensure budget efficiency and campaign effectiveness.
• Develop hypotheses to propose and perform A/B testing or split testing to recommend further campaign optimizations
• Keep up-to-date with trends and proactively suggest new campaigns ideas
• Proactively report and update about the project progress, findings, and recommendations that can potentially drive the company's growth.
Skills
• Must have at least 2-3 years of eCommerce experience with proven results.
• Must be proficient in setup, management, and analysis of Google Analytics, Search Console, Data Studio, Facebook business, and similar platforms
• Must be proficient in Google Ads Platform, Facebook ads platform, and TikTok Ads
• Must be able to create, execute and manage data-driven campaigns independently
• Must be able to curate creatives including videos to provide feedback and improvements
• Must be a proficient eCommerce copywriter in both English and Tagalog
• Able to provide recommendations about websites to improve conversion rates and user experience.
• Must have a strong foundation in design, UI, and UX.
SEO Knowledge would be an added bonus.
Attitude
• Proactive
• Creative Problem Solving
• Ability to take ownership of assigned projects / campaigns
• Strong communication and interpersonal skills
