Retailer's Link

Retailer's Link Your Global Resource.
*Email.([email protected])

*Contact. +923102831227 We are demanding of ourselves and seek excellence in thought and ex*****on.

Introduction
Retailer’s Link is a Consulting firm specializing in providing workable strategy solutions and implementation assistance to companies for leveraging the “advantage”. Retailers Link has helped companies investigate opportunities, understand markets, start-up business, compete more effectively, and expand in Pakistan. With over 1 million man/hours of consulting work across entire spectr

um of Pakistan business, we believe we have deep understanding of the Pakistan business context and are uniquely positioned to assist organizations in developing customized solutions based on in-depth understanding of their corporate goals and global strategy. For new entrants to the Pakistan market, we provide strategic advice and implementation assistance to reduce entry risk and compress gestation time for break even and profitability. For already existing Pakistan operations of companies, we provide advisory and transaction services to increase profitability, improved performance and accelerate growth through Global Acquisitions. In the last three years, we have served over 25 companies, many of them industry leaders (60% of our clients are from among the Fortune 1000) from Pakistan. We attract and retain extraordinary talent that allows us to deliver outstanding economic value to our clients. What we do
New markets offer companies the opportunities and challenges that seek to achieve leadership and increase a shareholder value. The economic opportunities that Pakistan represents are massive. A strong legal system that protects foreign investors, free press to ensure accountability of authorities, an abundance of technical and managerial talent and a demographic advantage that would see its working population continue to grow well into the century, increasing wealth and reducing costs are some of the factors that make Pakistan a preferred business destination among other countries in Asia. THE Retailers link goal is not just to keep our clients happy but to make them succeed in Pakistan. Our comprehensive knowledge of the Pakistan economy and key factors to succeed in the Pakistani market, in-depth understanding of a wide range of sectors, solutions backed by reliable data and rigorous in-house analysis and above all, our track record of successful start ups in Pakistan, make THE Retailers Link a well trusted partner for maximizing the potential Pakistan has to offer. Our role goes beyond strategy recommendation. We provide workable solutions and engage as virtual partners in Pakistan to implement strategies. We are flexible in thought & ex*****on and are well positioned to organize resources quickly and deliver top-quality, on-time solutions to our clients. Work with us
An environment conducive to growth closely knit and supportive culture, easy access to senior management, transparency of roles & clear accountability are just some reasons that make THE Retailers Link a great place to work. On the work with us, you will find three topics:
Our Culture: We believe in recruiting outstanding people at all levels, providing all our staff with a challenging career path, offering the opportunity for you to develop yourself to your full potential and rewarding you for outstanding effort. Our People: We believe the quality of our people determines our own and our client's success so, as a consulting firm, we are dedicated to providing our people with the environment, support and development to maximize their potential. Roles: Which contains our current openings for full-time, in-house employee positions? Check them out and send us your resume in order to be considered for a position within THE MARKETERS team as we continue to grow at a rapid pace. Our Clients
Some of the best names in their industry have benefited from THE Retailers link’s role in their business plans for Pakistan. Our clients include industry leaders (60% of them from among Fortune 1000) and mid to large size companies from world. Long-term engagements on retainer-ship basis and an impressive rate of repeat business are sure testimony to the sustainable value we bring to our clients. Contact us
If you are keen on exploring opportunities in Pakistan, we would like to meet you (of course at no cost to you). This would give you a chance to understand a bit more about who we are and what we can do for you and would provide us with the opportunity to understand your strategic intent and perhaps provide a proposal to you outlining our role in helping you realize your business objectives in Pakistan. To contact us click here [email protected]. You may also reach us directly over the phone.

Mobile Marketing ResearchNo list can be complete or fully up-to-date, but this checklist should be useful when scoping a...
16/03/2015

Mobile Marketing Research

No list can be complete or fully up-to-date, but this checklist should be useful when scoping a mobile marketing research project, in terms of ethics and guidelines:

Is it legal? Check whether, in the country where the research is happening, with the approaches being used, and for the topic being researched, is it allowed within the relevant laws? In all cases the law should take precedence over industry or company guidelines. With a mobile study this includes when and how you can contact people (auto-dialers are not legal in some countries), what you can record (location and traffic data are restricted in some countries), and where the respondent can and cannot be (in most countries they can’t be driving and they can’t be in a sensitive area, for example customs and immigration at airports).
Is it marketing research? Marketing researchers are increasingly being called on to use their skills on projects that are not marketing research. If a project is not marketing research the researcher should ensure that it is not called, or made to appear as, marketing research and should abide by the relevant laws and guidelines.
Are you collecting personally identifiable data? Note, this includes photographs of people’s faces. If you are collecting personally identifiable data, you will need to have permission, you will need to follow data protection/privacy rules, and you should only collect such data as is needed by the project (don’t collect things just in case).
Have you acquired informed consent? The main challenge with mobile marketing research is to ensure that the consent from the participants is adequately informed, especially when collecting passive data. If you collect video and images of people other than the research participant, have you acquired their permission?
How will you avoid annoying people, for example an SMS to their phone at 1am in the morning may well wake them. In a global study, or in a country with different time zones, extra steps are required to ensure that MMR does not become a source of annoyance. Also, can the participant re-start the study if they lose their connection
Try to make sure that the participant does not put themselves in danger. Check they are not driving or operating heavy machinery, advise them not to take pictures or videos of unsuitable subjects, such as other people’s children.
What confidence can the user of the research have in the findings? If different participants will see versions of the surveys, rendered in different ways, in different circumstances, how will that impact the results? How has the sample been obtained, what does it represent, what can it be taken as a reasonable proxy for?

MARKETING RESEARCHThe eye of the consumer holds a wealth of valuable information, and yet sometimes it doesn't tell the ...
16/03/2015

MARKETING RESEARCH

The eye of the consumer holds a wealth of valuable information, and yet sometimes it doesn't tell the whole story. At EyeTracking, Inc. we understand that a multimodal approach is often necessary to fully explore a given product, advertisement or website. Our proven method combines advanced visual behavior analyses with traditional marketing research techniques to provide a comprehensive evaluation of the entire consumer experience.

Mobile-based research methods are increasingly being recognized as the best way to get timely and cost-effective insight...
16/03/2015

Mobile-based research methods are increasingly being recognized as the best way to get timely and cost-effective insights. In Asia, the staggering and continuous growth of mobile pe*******on, along with the willingness of consumers to experiment with new technologies, provide an unmatched opportunity to extend MR far beyond traditional research.

Building on the continued success for the only global conference series focusing on innovation and mobile marketing research, MRMW features world class speakers, cutting edge discussions and a review of the latest tools and technologies available.

Discover how Unilever uses passive data to unlock the truth that most surveys can’t
Understand how AXA leverages mobile apps to advance engagement and improve consumer insight
Explore AOL's view on mobile video best practices for content, advertising & market research design
Hear from Johnson & Johnson how they use wearables such as Google Glass for consumer research
Be the first to hear how Smart Chairs and Baidu's Smart Bikes can be used for marketing research

Join us in Singapore from March 10-12 and learn from over 20 presentations, case studies and panel discussions. Hear how leading brands such as P&G, Unilever, Blackberry, Singtel, Ericsson, AOL, Johnson & Johnson, Starwood Hotels and many more are integrating mobile marketing research into their business.

What makes MRMW unique?
Conference agenda - carefully designed and based on research with client companies & stakeholders
Single stream, focused and interactive - an event format structured to maximize learning experience
Highly valuable, pitch-free content - every talk is vetted by our producers and MRMW advisory board
Extensive networking opportunities - aimed at providing you with the best environment to expand your business

Market Research ConsultingWhile most market research companies serve large companies, we go the other way --- we focus o...
16/03/2015

Market Research Consulting

While most market research companies serve large companies, we go the other way --- we focus on the needs of small businesses. We uncover market opportunities, and sometimes, marketing challenges, that others miss. Our market research yields solid, factual, defensible information that is directly relevant to your specific needs, not the needs of the "average" company in your industry. We combine quantitative market research (statistical analysis, graphs, charts) and qualitative market research (interviews, articles, opinions) to give you a balanced and accurate picture. Here are a few examples of projects we have completed:

Survey design and ex*****on (invite respondents, collect
results, analyze, report)
Phone or in-person interviews of customers, employees,
executives, business owners, industry experts, etc.
Focus groups, roundtables, and executive forums
Market opportunity assessments (evaluate the potential for your ideas, products, services, or processes)
Competitor analysis / competitive intelligence studies
"Blue sky" sessions on product / application / market possibilities,
particularly in the area of technology commercialization
Why Market Research is Important
Accurate market research is the foundation for every business or marketing plan.
Ground Floor Partners can help you gain a much deeper understanding of:

market opportunities
existing customers
prospects
competitors
employees
industry trends
environmental or regulatory risks
We Help You Focus
Large market research firms research specific industries and generate standardized industry reports. The problem for most small businesses is that very few of them fit neatly into these industry categories. That's where we come in. Instead of generating canned industry reports, everything we do is customized for each client.
Effective marketing is all about targeting and focus. Better targeting means less waste, lower expenses, and higher profits.

Conduct a comprehensive market opportunity assessment - Assess your markets and current market positions (market size and share of market, channels, growth trends, threats, and opportunities)
Identify customer needs and determine which market segments hold the most, and least, attractive profit potential.
Find out what customers and prospects think about your new customer service procedures, your sign-up process, your newest product, your new tag-line, your invoicing process, etc.
Identify regulatory, political, and demographic trends that could create problems - and opportunities - for your business.
Develop a thorough understanding of competitors - Who leads and who follows in this space? How much market share does each player have? What are their strengths and weaknesses? How do they differentiate themselves? How does their pricing strategy compare with yours? How do they market their products and services? How does their brand equity compare to yours?
Identify opportunities to use your strengths and exploit competitor weaknesses.

16/03/2015
30/07/2014
The fire in a nine-story factory building in Bangladesh killed 400 people. More than 600 people remain unaccounted for. ...
16/03/2014

The fire in a nine-story factory building in Bangladesh killed 400 people. More than 600 people remain unaccounted for. It housed five garment factories that supplied to international brands – J.C. Penny, The Children’s Place, Dress Barn, Primark, Wal-Mart etc. The workers were asked to come to work even when cracks appeared in the building the previous day.

Bangladesh is the second largest exporter of clothes and the workers get the lowest compensations. Just around USD 37-40 per month. The question arises why are the multinational organizations not following the UN Guiding Principles for Human Rights protection. The reason is simple; they want to show higher and higher profits to the investors.

In Delhi, in Munirka one will find numerous small factories full of workers making export garments. A friend of mine also ran one. I had bought a few shirts from her at cost price ranging from Rs 300-500 (USD 6-10). In one international visit, I found the same shirts selling in range of USD 15-30. The fivefold increase in price was because of the brand tag attached to the shirt.

The multinational buyers push the prices down and some supplier gives a rock bottom price. The others are forced to match that price to get the business. End result is that basic facilities are not provided to the workers and they work at really low wages. Unknown workers are paying with their lives in developing countries to satisfy the growth targets set by CEOs to earn their bonuses and keep investors happy. It is the dark side of capitalism which organizations want to hide.

In most companies, human rights risk management is not a focus area. The 2013 Global Risk Management Survey conducted by RIMS identified seven risks related to human resources among the top fifty risks. Though worker injury and harassment were included there was no specific emphasis on human rights risk management.

The risk management team can conduct annually or bi-annually a human rights risk management assessment. It requires attention not only from human resources perspective but from operational, financial, legal and reputational risks perspective. Any breach can result in huge losses.

Here are some of the steps mentioned in the UN Guiding Principles on Human Rights and guide “Investing the Right Way” issued by Institute of Human Rights and Business.

1. Review the Human Rights Policy Statement
Human rights risk management is emerging as an important issue, especially with multinationals entering emerging markets and developing countries. They are expected to protect and respect rights of workers, communities and society. Investors can play a crucial role by influencing companies to promote human rights relating to gender equality, child labor, rights of indigenous people, land acquisition, mineral processing etc.

Hence, companies need to publish Human Rights Policy Statement on their websites. The UN Guiding Principle 16 states –

“As the basis for embedding their responsibility to respect human rights, business enterprises should express their commitment to meet this responsibility through a statement of policy that:

(a) Is approved at the most senior level of the business enterprise;

(b) Is informed by relevant internal and/or external expertise;

(c) Stipulates the enterprise’s human rights expectations of personnel, business partners and other parties directly linked to its operations, products or services;

(d) Is publicly available and communicated internally and externally to all personnel, business partners and other relevant parties;

(e) Is reflected in operational policies and procedures necessary to embed it throughout the business enterprise.”

As a first step risk managers need to check whether the organization has a human rights policy statement and the above mentioned steps have been adhered to.

2. Human Rights Impact Assessment
The second aspect of UN Guiding Principles is for companies to establish human rights due diligence processes. Guiding Principle 17 states:

“In order to identify, prevent, mitigate and account for how they address their adverse human rights impacts, business enterprises should carry out human rights due diligence. The process should include assessing actual and potential human rights impacts, integrating and acting upon the findings, tracking responses, and communicating how impacts are addressed. Human rights due diligence:

(a) Should cover adverse human rights impacts that the business enterprise may cause or contribute to through its own activities, or which may be directly linked to its operations, products or services by its business relationships;

(b) Will vary in complexity with the size of the business enterprise, the risk of severe human rights impacts, and the nature and context of its operations;

(c) Should be on going, recognizing that the human rights risks may change over time as the business enterprise’s operations and operating context evolves.”

Human rights risk management is complex and challenging. If ignored, they can increase political risks and deteriorate relationships of the organization with the government. For example, Tata Motors wished to establish Nano manufacturing plant in Singur, West Bengal. The government allocated agriculture land using 1894 land acquisition rule, meant for public improvement projects, to take over 997 acres farmland. The farmers protested with help of activists and the then opposition leader Mamta Banerjee. Tata Motors moved out of West Bengal and established the factory in Gujarat. Multinationals looking for large tracts of land to establish factories are facing similar challenges in India.

Another aspect to look into is that scrap, waste disposal, sewage, environment pollution etc. from factories can impact food, water and health of local communities.

Decision needs to be taken whether investments should be made in countries or states with poor human rights record. In India, the Naxalite area is extremely conflict prone and business operations can have severe human rights impact.

Risk managers should evaluate the strategy and operations of the company from human rights, environmental, social and governance factors. The companies can face operational risks (project delays or cancellation), legal and regulatory risks (lawsuits and fines) and reputational risks (negative press coverage and brand damage). The impact assessment should be done from investors, customers, employees, society and supplier perspective. Identify business owners for the risks and devise appropriate risk mitigation plans to address adverse impact.

3. Grievance Mechanisms
UN Guiding Principles state that victims of corporate related human rights abuse should have access to judicial or non-judicial remedies. Companies should provide some remedies themselves and cooperate in the remediation process.

UN Guiding Principle 29 states –

“To make it possible for grievances to be addressed early and remediated directly, business enterprises should establish or participate in effective operational-level grievance mechanisms for individuals and communities who may be adversely impacted.”

However, this isn’t followed by the companies in true spirit. “A Vigieo analysis of human rights records of 1500 companies listed in North America, Europe and Asia revealed that, in the previous three years, almost one in five had faced at least one allegation that it had abused or failed to respect human rights.”

Ideally the investors in the company should ensure that grievance mechanisms exist and address human rights issues. The transparency and disclosure of the same in annual reports would highlight the financial, legal and reputational risks. However, the investors don’t seem to be bothered by it.

See the case of Apple. It reported Gross Profit Margin – 42.5%, Net Profit Margin – 26.7%, Revenue Per Employee – $ 2,149,835 and Net Revenue Per Employee – $ 573,255. It has 43000 employees in US and 20,000 outside US. However, Apple contractors hire an additional 700,000 people to engineer, build and assemble iPads, iPhones and Apple’s other products.

An Apple supplier in Taiwan, Foxconn was recently in the news for its workers attempting su***de. As per reports “Workers are required to stand at fast-moving assembly lines for eight hours without a break and without talking. Workers, sharing sleeping accommodations with nine other workmates, often do not know each other’s names. They do not have much time to get to know each other. The basic starting pay of 900 RMB($130) a month – barely enough to live on – can be augmented to a more respectable 2,000RMB ($295) only by working 30 hours overtime a week.”

See the difference the company earns per employee and the payment made to the supplier’s employees. Apple shows profits at the expense of lives of Taiwanese workers. The workers don’t have much of a grievance mechanism in China as the government stated that the su***des are within the normal su***de rate. Can Apple investors sacrifice some profit margin for safety and security of the contractual workers?

Another old example is the class action suit since 2001 on Wal-Mart Stores that involved 1.5 million current and former Wal-Mart female employees. It is the largest workplace bias case in US history.

4. Human Rights Reporting
The biggest challenge is that most of the human rights abuses are not reported. The victims of human rights exploitation hold little power in comparison to the exploiters. They can hardly take up the might of powerful businesses when they are struggling to get basic food and shelter. Secondly, in the developing and emerging countries, corruption levels are generally high. Hence, media, law enforcement agencies etc. are bribed by the power players to silence the victims. However, with internet and social media, things are gradually changing. People have a voice and collectively they can fight.

UN Guiding Principle 21 lays out the requirement for companies to communicate human rights impact externally. It states -

“In order to account for how they address their human rights impacts, business enterprises should be prepared to communicate this externally, particularly when concerns are raised by or on behalf of affected stakeholders. Business enterprises whose operations or operating contexts pose risks of severe human rights impacts should report formally on how they address them. In all instances, communications should:

(a) Be of a form and frequency that reflect an enterprise’s human rights impacts and that are accessible to its intended audiences;

(b) Provide information that is sufficient to evaluate the adequacy of an enterprise’s response to the particular human rights impact involved;

(c) In turn not pose risks to affected stakeholders, personnel or to legitimate requirements of commercial confidentiality.”

As per the UN principles, the reports must cover appropriate qualitative and quantitative indicators, feedback from internal and external sources including affected stakeholders.

Risk managers can evaluate the reports and the reporting process to ensure that all risks are properly addressed. They should evaluate whether cautionary steps are taken and nothing is being done to exacerbate the situation. They should highlight severe or irreversible risks to the management to ensure appropriate decisions are taken.

Closing Thoughts
Inequalities in income are the main cause of human rights abuse. The rich want to get richer at the expense of blood and sweat of the poor, and sometimes life. The diamond manufacturers and sellers took the right step to publish that they do not source blood diamonds. Since 2003, the Kimberley Process Certification Scheme (KPCS), supported by national and international legislation, has sought to certify the legitimate origin of uncut diamonds. Trade organizations – International Diamond Manufacturers Association (IDMA) and the World Federation of Diamond Bourses (WFDB) – representing virtually all significant processors and traders – have established a regimen of self-regulation.

Other industries, be it technology, electronics or textile manufacturers, need to come out with similar steps to stop human rights abuse. The risk managers have a vital role to play in it. If we do not do anything, we are cheating this and the next generation of their right to live happily.

Our client base is predominately in the Mid-Atlantic region stretching into Baltimore and Boston. We do, however,  condu...
08/07/2013

Our client base is predominately in the Mid-Atlantic region stretching into Baltimore and Boston. We do, however, conduct a significant portion of our business outside of our primary market territory, both regionally and nationally.



Are you an employer looking for something more? Whether it’s…

a break from plowing through hundreds of marginal resumes only to find that no one really meets your needs,
a special candidate who’s not actively seeking a new position, not answering help wanted ads, and not posting their resumes on the Internet.
or an expert to help you meet a short term staffing need.



Are you a professional looking for something more? Whether it’s…

a more competitive salary,
an opportunity for advancement,
a more challenging position,
or a different career altogether

A pyramid of balls marked Invest and an arrow targeting one with the words Return on Investment symbolizing the need to ...
08/07/2013

A pyramid of balls marked Invest and an arrow targeting one with the words Return on Investment symbolizing the need to target the best investing strategy

Define Marketing ResearchSimply put, marketing research is a systematized process of collecting and analyzing data about...
08/07/2013

Define Marketing Research

Simply put, marketing research is a systematized process of collecting and analyzing data about a certain target market and the prevailing competition. Some sort of data collection whether it is primary (gathered directly from respondent) or secondary source (other than direct resources) is adopted. It brings advantages for companies who are planning to introduce a new product or service. They aim to avail the best results through measuring marketing initiatives and ensuring customer satisfaction.

Before making a big financial transaction on the web based business, it is essential to explore some significant question that must be part of your market research:

Address

Karachi

Alerts

Be the first to know and let us send you an email when Retailer's Link posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Retailer's Link:

Share

Category