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Monday 09:00 - 05:00 Tuesday 09:00 - 05:00 Wednesday 09:00 - 05:00 Thursday 09:00 - 05:00 Friday 09:00 - 05:00 Saturday 09:00 - 02:00

Chainstore Association of Pakistan

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Chainstore Association of Pakistan

The Chainstore Association of Pakistan a registered Trade Body with Ministry of Commerce for Tier-1 Retailers

10/03/2026

How Pakistanis Shop Online Today — And What Wins Their Trust

At the 5th Pakistan Future of Retail Business Summit & Expo 2025, Moazzam Faruqui shared valuable insights into the evolving behavior of Pakistan’s online shoppers and the key factors that build consumer trust in digital commerce.

03/03/2026

Press Release Coverage Across Leading National Media

The Chainstore Association of Pakistan (CAP)’s official statement on digitization, documentation, and POS connectivity received prominent coverage in key national news outlets.

Links:

The News:
https://www.thenews.pk/print/1401965-cap-seeks-review-of-tier-1-pos-data

The Express Tribune:
https://tribune.com.pk/story/2595164/retailers-urge-review-of-pos-disconnection-claims

Business Recorder:
https://www.brecorder.com/news/40409485

02/03/2026

Chairman of the Chainstore Association of Pakistan, Mr. Asfandyar Farrukh, contributed his insights in the article Analysis: CONFLICT BRINGS economic risks, published in Dawn, outlining the economic impact of rising tensions on retail activity and consumer footfall.

26/02/2026

💳 Cashless economy and its impact on Retail

A powerful and forward-looking session at FOR25 where Muhammad Yahya Khan – Chief Digital Banking Officer, Bank Alfalah , shared a compelling vision of how a cashless future is reshaping Pakistan’s retail landscape.

19/02/2026

Ramzan Mubarak from Chainstore Association of Pakistan!

May this holy month inspire unity, gratitude, and renewed purpose in our hearts and our work. Wishing everyone peace, prosperity, and endless blessings.

11/02/2026

TV Retail Commerce: The New Footfall Engine for Pakistan’s Brick-and-Mortar Stores

In this insightful session at FOR25, M. Ammar Hassan, Founder & CEO of BuyPass, explores how TV Retail Commerce is reshaping physical retail by driving store footfall, increasing conversions, and unlocking new growth opportunities for brick-and-mortar businesses in Pakistan.

Discover how media, technology, and commerce are merging to redefine the retail experience and create powerful new revenue streams.

09/02/2026

Rana Tariq Mehboob, Patron-in-Chief, Chainstore Association of Pakistan, attended the PRGMEA & PHMA Joint Session – Pakistan–Germany Friendship held on 4th February 2026 in Lahore.
The session was honored by the presence of Her Excellency Ms. Ina Lepel, Ambassador of the Federal Republic of Germany (German Embassy Islamabad), where important discussions took place on strengthening bilateral cooperation and the future of Pakistan’s apparel and retail sector.

05/02/2026

Our hearts stand with the people of Indian Illegally Occupied Jammu and Kashmir.
Freedom, justice, and dignity for all.

23/01/2026

Escaping the Discount Trap: Building Enduring Brand Value

In this powerful keynote at FOR Karachi 2025, Anser Aly — 3X Cannes Lions Award-winning marketer, former Unilever billion-dollar brand leader, and business growth consultant — challenges one of retail’s biggest myths: that discounts drive sustainable growth.

This session uncovers the hidden cost of promotion addiction and reveals how brands can rebuild desire, distinctiveness, and long-term value by shifting from price-led tactics to meaning-led brand building.

💡 A must-watch for leaders looking to command premium pricing, create lasting consumer preference, and build brands that endure in the age of the new consumer.

Watch the full keynote and rethink how brands grow.

20/01/2026

The Chainstore Association of Pakistan expresses its deep grief over the tragic Gul Plaza fire. Our thoughts and prayers are with the affected families during this difficult time. We stand in solidarity with all those impacted by this devastating incident.

06/01/2026

Retail Resilience in Challenging Times | Business Leaders Panel

What does it take to stay relevant, innovative, and resilient when markets are constantly evolving?
At FOR Karachi 2025, leading voices from Pakistan’s retail industry came together to share real-world strategies on navigating uncertainty and unlocking growth.

🎙️ Panelists:
• Zara Shahjahan – Founder & Creative Director, Zara Shahjahan
• Wasif Butt – Director, MARIA.B
• Afaq Butt – Chief Commercial Officer, Ethnc

🎤 Moderator:
• Altaf Hashwani – Director, Sana Safinaz & Vice Chairman, CAP

📹 Watch the full panel and gain practical insights from industry leaders.

31/12/2025

Happy New Year 2026!
As we step into a new year, the Chainstore Association of Pakistan extends its warmest wishes to the entire retail community, members, partners, and stakeholders across the nation.
May 2026 bring sustainable growth, fresh opportunities, innovation, and stronger collaboration as we continue to represent and advance Pakistan's organized retail sector.
Together, let's make this year brighter and more prosperous than ever!

#2026

Address

Head Office: Chainstore Association Of Pakistan Plaza No. 9-10 Block/B Phase/I Bankers Cooperative Housing Society
Lahore

Opening Hours

Monday	09:00 - 05:00
Tuesday	09:00 - 05:00
Wednesday	09:00 - 05:00
Thursday	09:00 - 05:00
Friday	09:00 - 05:00
Saturday	09:00 - 02:00

Website

http://www.chainstore.pk/

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