Faisal Rao Amazon FBA GURU

09/07/2026

12/06/2026

🚨 𝑨𝒎𝒂𝒛𝒐𝒏 𝑺𝒆𝒍𝒍𝒆𝒓𝒔: 𝑺𝒉𝒐𝒓𝒕𝒆𝒓 𝒕𝒊𝒕𝒍𝒆𝒔 𝒂𝒓𝒆 𝒄𝒐𝒎𝒊𝒏𝒈 𝑱𝒖𝒍𝒚 27, 2026! 🚨
Amazon is slashing product title limits to 75 characters or less (including spaces) for all categories except media to optimize for mobile shoppers.
The Good News: They are introducing a new "Item Highlights" field (125 characters) for your key details. It’s fully searchable and visible in search results!
The Risk: If you don't update your titles by July 27, Amazon will gradually overwrite them with AI-generated titles. Brand owners get a 14-day window to review and tweak these AI recommendations, but it's best to take control now.
How to fix it: Go to Manage All Inventory > Edit > View Enhancements to check out your recommendations and secure your branding before the deadline.
Are you already auditing your listings? Drop your strategy or questions in the comments! 👇

04/06/2026

$𝟏.𝟓𝐌+ 𝐒𝐚𝐥𝐞𝐬 | 𝟖.𝟗% 𝐓𝐀𝐂𝐨𝐒 | 𝐌𝐮𝐥𝐭𝐢-𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐆𝐫𝐨𝐰𝐭𝐡 𝐀𝐜𝐫𝐨𝐬𝐬 𝐀𝐦𝐚𝐳𝐨𝐧 & 𝐖𝐚𝐥𝐦𝐚𝐫𝐭

Over the past few months, we've scaled Home & Kitchen, Beauty, Health, and Sports products to over $1.5M in sales while maintaining an 8.9% TACoS and 5+ ROAS.

What made the difference wasn't higher ad spend—it was building a strong foundation first.

✅ Reduced landed costs by 20–27% on key SKUs

✅ Structured PPC around profitability, not vanity metrics

✅ Leveraged AMC insights for smarter audience targeting

✅ Used Creator Connections to drive external traffic and branded search growth

✅ Improved listing conversion through better creatives and content

✅ Aligned inventory planning with ranking and scaling strategies

The biggest lesson?

Sustainable growth comes from combining strong margins, efficient advertising, high-converting listings, and disciplined inventory management.

Revenue is easy to grow. Profitable revenue is what matters.

Still testing, optimizing, and improving every week.

𝙄𝙛 𝙮𝙤𝙪'𝙧𝙚 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙩𝙤 𝙨𝙘𝙖𝙡𝙚 𝙮𝙤𝙪𝙧 𝘼𝙢𝙖𝙯𝙤𝙣 𝙤𝙧 𝙒𝙖𝙡𝙢𝙖𝙧𝙩 𝙗𝙧𝙖𝙣𝙙 𝙬𝙞𝙩𝙝 𝙖 𝙥𝙧𝙤𝙛𝙞𝙩-𝙛𝙤𝙘𝙪𝙨𝙚𝙙 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝, 𝙡𝙚𝙩'𝙨 𝙘𝙤𝙣𝙣𝙚𝙘𝙩.