10/07/2025
Beyond Digital: WheatFactory Opens Its Community Store in Islamabad
In 2024, WheatFactory took a bold step beyond digital channels and opened its Community Store in Islamabad — a space that truly represents the spirit, resilience, and purpose of community farming.
This store is more than just retail. It is the frontline of our farmers' efforts, delivering fair value across the entire supply chain through a Retail Sharing Model that puts local farm produce and fair pricing at the center.
🎯 The key objective: To promote local farm produce while ensuring fair prices for farmers through a transparent, community-driven retail model.
WheatFactory is not just another brand — it’s a commitment. Every day spent here supports a community, uplifts a farmer, and fuels a movement toward sustainable, ethical food systems.
🌱 In collaboration with Sungreen Farms, this initiative strengthens our mission to empower small-scale farmers and connect them directly with conscious consumers.
🎉 The launch event brought together our extended WheatFactory family:
👨🌾 Mr. Shahid Naseer, Founder of Sungreen Farms, Guest of Honor, spoke on behalf of the farming community
🧠 Prof. Dr. Rafique Ahmed Ghuncha, Medical Doctor & Founder Chairman, shared the vision
🤝 Mr. Usama Chaudhry, businessman and supporter, emphasized the power of local commerce
🛒 Customers and community leaders joined hands to support a better food future
💬 Special thanks to our key sponsors:
Mr. Shakeel Bhatti, for his trust and support
Prof. Dr. Rafique Ahmed Ghuncha, for his guidance, vision, and community leadership
👏 And at the heart of it all, Mr. Musa Rafique Ghuncha, Founder & CEO of WheatFactory, whose ideology and dedication continue to transform a simple idea into a powerful, purpose-driven brand.
🌾 One successful year on its own — and many more to come.
Team WheatFactory is everyone connected to the mission. Together, we’re not just selling food — we’re growing futures.
