31/08/2026
Everyone wants to believe AI is going to hand them a filthy rich ecommerce brand overnight.
Pete Devkota of Email Optimize isn’t buying it. He’s sent over a billion emails and generated over 250 million dollars across 800+ brands, and he’s telling you straight up, there’s no replacing the manual work it takes to actually understand your customers. AI is a tool, not a shortcut.
You still need people who know the email machine cold.
Full interview breaking down his entire BFCM email playbook is live on YouTube now, link in bio.