Objective
we are leading the market; we have to continue that we are the biggest showrooms chain in the kingdom, we want to be in the Middle East. The Motto
Our customer is our partner
Area of operation
Wholesales of mobile phones
Wholesales of accessories of mobile phones
Maintenance of mobile phones
Multi-product retail shops
Prepaid sim cards
Recharging cards
Pc components and accessories (l
atest department)
Area of coverage
Simply the whole kingdom is at our reach, from direct sales, outdoor sales, van & telesales, the whole market of mobile phones in the kingdom is covered by al-haddad. Manpower
The (2) salesmen showroom in 1994 has turned into a massive dynamic teamwork. The present working force of al-haddad is(800) employees. More than (320) employees are involved in sales and logistics. Showrooms
Started in 1994 with the main showrooms in Jeddah. The company is operating now 37 outlets throughout the country, the largest chain in the country. Our showrooms are a part of our effective distribution network. Our target is to operate (50) showrooms by end of 2006 in the kingdom. Wholesales
The wholesales department is covering the whole kingdom. It’s the backbone of our business as it generates around 65% of our total business. It consists of (60)outdoor salesmen, visiting (1200) customer every day. Our vans, roaming the north & the south of the kingdom on a daily bases. Jeddah( main branch & headquarters)
The main branch and the company head-quarter. All central departments like the wholesales, accessories, retail shops, finance and top management is located in Jeddah. The head-quarter is covering the western region mainly Jeddah & Makkah. Branches
In addition to the main Jeddah branch (head quarters) the company has eight other branches:
1. Riyadh,
2. Dammam,
3. Qassim,
4. Kammis Musheet
5. Madina
6. Al-Ahasa (December 05)
7. Taif (December 05)
8. Tabook (March 2006)
Accessories department
The largest accessories business in the kingdom. The central department in Jeddah supply accessories to the branches and the showrooms. As in mobile phones the accessories department follows the same coverage strategy of the company and in addition to that van sales is widely used. Wholesales department (Telesales)
Covers the areas which are not covered by our branches or by van sales
Covers (67) different remote cities
Serving (640) dealers
Channels of distribution reaching 1200 customer a day
The company pays special attention to this issue. Studying, evaluating, analyzing and updating our channels of distribution is a continuous practice. This has always enabled us to react dynamically to the changes in the market and gave us an advantage over the others. The diversity in our channels of distribution enabled us always to see what the others can't. Our maintenance
Its one of our success stories. It is the best in the country. We are serving around (2,000,000) mobile phones. We are the only service centre with an ISO certification in the country. Warehouses and logistics
The main warehouse (mobiles & accessories) is located in Jeddah with a capacity of (50,000) mobiles, it supply's all other branches and showrooms. Warranty certificates are printed and attached to every mobile and in a systematic computerized manner. Our logistic department work in a dynamic manner every day to take care of ordering, distributing, analyzing and forecasting. The company signed a total logistic solution contract with DHL to achieve maximum logistic effectiveness. Al-haddad training center
Training is the sprit of the company. The training center provides around (75) different courses, covering all aspects of the company’s business. Our training center is an ISO certified centre. The ISO 9001:2000 certification
We are the first commercial service-oriented company in the kingdom to gain the ISO 9001:2000 certificate in quality management, maintenance, training and competency center. The ISO 14001 certification
Al-Haddad Telecom is a certified company in ISO 14001. We are one of a few certified companies in the country in environment. Mobily partnership
Al-haddad was the largest agent of STC in the past 3 years. With a massive record of over (500,000)sim cards sold by al-haddad we became the most attractive company to the new operator in the kingdom. Al-haddad-mobily deal was signed 2 months ago with special arrangement which will make this partnership more strategic and fruitful. The new initiatives
Al-haddad has initiated a new I.T department specialized in pc and accessories distribution. The company initiated a huge show room with all necessary equipment to handle this business professionally. The whole company unique channels of distribution will be used to push the wholesales. Pc, laptops, accessories etc; will be sold also in our mobile showrooms in the future. The future plan 2005-2006
To operate 50 showrooms by end of 2006
To start 5 more branches by end of 2006
To employ 1100 personnel by 2006
To enlarge our training department and provide training to the community
Our bright list of partners
2,000,000 partners caring our mobiles
2000 wholesales customers
Nokia
DHL
Riyadh bank
National commercial bank
Lloyds register( ISO 9001:2000)
SGS(ISO 14001)
Mobily
Talal abu-ghazaleh & co
Al-haddad the right partner
Simply, we are the largest
The most organized
The market leader
The owner of the largest showroom chain
The widest channels of distribution
Potentiality for maximum coverage
The right choice for fruitful partnership as proven by our present partners
We have a plan
