13/08/2026
13 August 2020, Goatlane received its very first batch of shoes: 300 pairs
Today, six years later, it feels pretty special to look back at where it all started.
Since the beginning, we’ve shipped Goatlanes to 75 countries and 42 U.S. states
Since that first delivery, almost every run has been improved somehow. Laces that sit just right, five different insoles, stronger threads, UV protection, more room in the toe box. Small details most people never notice, but together they make all the difference.
We’re incredibly fortunate to work with a fantastic team in Portugal who share our mission: to create some of the most comfortable and best-looking golf sneakers in the world.
We’ve collaborated with Grant Horvat to create two unique collections.
And somewhere along the way, Major Champion and former World No. 2 Henrik Stenson became one of our shareholders.
Last year, MyGolfSpy named Goatlane the “Best Looking golf shoe of 2025.”
And our shoes have found their way to some of the most iconic clubs in golf, including Cypress Point, Sunningdale, Wentworth, Seminole, Shinnecock, Winged Foot, Pebble Beach and Valderrama.
Six years have gone by incredibly fast. There is still so much we want to build, improve and achieve and we can’t wait to see where Goatlane is when we celebrate ten.
You may not have tried a pair yet, but the fact that you’re here, following what we’re building and supporting the journey, means more than you know.
Thank you for being part of it.💚
/ Gustav Schauman
Founder, Goatlane