02/07/2026
Everything started with this backpack.
After seeing a backpack in a Swedish store from a well known brand that looked nice but already have quality flaws, I decided to make my own.
I bought the heaviest canvas my local fabric store had and spent six days behind an ordinary sewing machine, breaking needles, sweating, and learning as I went.
The shoulder straps came from an old belt. The closing strap was made from a leather dog collar cut in half. The lower strap attachments were crafted from a pair of old leather gloves I found on a boat. Every leather detail was secured with stainless steel bolts because I waned to minimize any weak points.
This backpack traveled the world with me while I worked as a model, collecting memories. Everywhere I went, people asked about it. In South Africa, sunshine slowly transformed the black canvas into a warm vintage brown. But it didn’t wear out, it wore in.
Then, while living in Los Angeles, something happened and realized this wasn’t just a personal project anymore. It was the beginning of something else.
I returned to Sweden with one goal: to produce a small batch of backpacks without compromising on quality.
The next eight months were spent sourcing materials, testing countless samples, and finding the right Swedish manufacturer.
I refused to settle until every fabric, every piece of leather, every buckle, and every stitch met the standard I had envisioned from the very beginning.
That first backpack taught me where it could be improved. Those lessons became the foundation for every backpack that followed.
I don’t believe in disposable products.
I believe in buying once, buying well, and creating products that become part of your story. Gear that’s built to withstand the test of time and only becomes more beautiful the more you use it.
True quality isn’t measured on the day you buy it. It’s measured years later, when time has become part of the design rather than its enemy.
//Alex B