04/02/2026
Send us a photo of your handwriting and discover your personality! 🖊✨
In a digital-first world, handwriting still matters: 81% of adults and 87% of millennials say handwritten messages feel more meaningful.
With this campaign, Pilot invites you to rediscover the authenticity, creativity and self-expression that comes from putting pen to paper.
How it works:
✍️ Write a short message by hand
📸 Send “PILOT” and your photo via Instagram DM to
🪄 Receive a personal handwriting analysis + your perfect Pilot pen match
But hurry, the experiment is only open until February 13!
