10/08/2026
Part 2 of our behind-the-scenes series. 🎬
This time, Alexandra, our Multimedia Designer & Roastery Production Assistant, takes you through the thinking behind our coffee info cards.
“One of the biggest inspirations behind our coffee info cards came from an unexpected place, a Pixar movie.
In Ratatouille, flavors aren’t just tasted, they’re visualized. As Remy experiences different ingredients, colours, shapes and music come together to show the emotion and complexity of every bite. That idea stuck with us.”
We wanted to create something that tells the you more of each coffee. The color splashes are our interpretation of the flavors in the cup, while the rest of the card is built to make specialty coffee more approachable and easier to understand, the coffee’s origin, producer, process and variety, to its tasting notes.
Every element has a purpose. Together, they help tell the story behind the coffee before you even take your first sip.
Stay tuned for Part 3. ☕