Obag Scandinavia

Hem
Sverige
Stockholm
Obag Scandinavia

The official O bag home for Scandinavia. Modular and Unique. Design in Italy. Built for life. Shop opening soon.

31/05/2026

Fresh and Elegant

Bringing a touch of Italian sunshine to the Scandinavian summer.

Summer in the North is all about embracing light, warmth and effortless style.

Whether you’re pairing your look with the soft, playful peach pink or opting for the warm, earthy terracotta tones Obag is designed to complement your summer wardrobe perfectly.

Water-resistant, durable and fully customizable - made to transition smoothly from a sunny day in the city to a quiet weekend by the archipelago.

Which color matches your summer mood?

18/05/2026

Slow down, summer is calling

There is something truly magical about the anticipation of a Nordic summer - the long, sun-drenched days, weekends spent by the water, and the effortless, slow-paced lifestyle we crave all winter long.

To celebrate the upcoming season, we are bringing a piece of Italian craftsmanship right to your doorstep.

Meet your new summer staple from the iconic Italian brand O bag.

Beautifully woven with an elegant leaf pattern, this raffia tote seamlessly blends Mediterranean warmth with clean, minimalist aesthetics.

Whether you are heading to the archipelago, packing for a lakeside picnic, or exploring the city streets, it’s designed to carry all your summer essentials in style.

COMING SOON TO SCANDINAVIA

10/05/2026

Summer is calling, and so is your new favorite companion!

Are you ready to elevate your beach game?
The wait is almost over! We are thrilled to announce that our online store, featuring the iconic Italian-designed O bag, is opening its virtual doors very soon.

Why you’ll fall in love with this O bag beach tote:

•Italian Style & Durability: crafted with the signature lightweight, flexible and waterproof material that O bags are famous for.
Sand and splashes? No problem!

•Effortless Chic: the classic white textured body paired with natural rope handles perfectly captures that Mediterranean summer vibe.

•Spacious & Practical: from your current read and sunnies to your oversized beach towel, there’s room for all your seaside essentials.

•Versatile Design: It’s not just for the sand - it’s the perfect accessory for poolside lounging or a casual stroll through town.

The Countdown Begins

Stay tuned for our official launch date. Get ready to customize your style and make this summer truly unforgettable with a touch of Italian flair.

Follow us for updates

01/05/2026

A touch of Italy coming to Scandinavia.

There is something special about the way Italian design meets everyday life. It’s a balance of structure and softness, much like this O bag backpack - designed to move with you through quiet mornings and city strolls alike.

We are bringing these iconic Italian pieces to our new online store dedicated to Scandinavia.

The Details:

•Minimalist Aesthetic: Clean lines that complement a Nordic wardrobe.
•Durable Craftsmanship: Built to withstand the elements wherever your day takes you.
•Thoughtful Design: A blend of Italian soul and practical function.

Opening soon. We look forward to sharing this collection with you. Keep an eye on this space for our launch date across Nordics.

20/04/2026

Coming Soon:
The Italian Icon Meets Scandinavian Style

Elevate your everyday with the ultimate Sport Chic essential.
We are thrilled to announce that O bag is officially arriving in the Scandinavian market soon!

Whether you’re heading to a morning workout, a high-stakes business meeting, or a weekend getaway, this unique Italian-designed bag is built for the rhythm of your life.
Its sleek, architectural silhouette proves that you don’t have to choose between functional sportiness and sophisticated elegance.

Why you’ll love it:

-Truly Multifunctional:
Spacious enough for your essentials, stylish enough for any event.

-Italian Craftsmanship:
Durable, lightweight and iconic design.

-Versatile Aesthetic:
The perfect companion for the minimalist Scandi wardrobe.

From the gym to the gala - and everywhere in between - your new favorite accessory is almost here.

Stay tuned

17/04/2026

The Art of Simplicity.

O bag brings Italian craftsmanship to the heart of Scandinavia.
-Durable, waterproof and timelessly chic.

Elevate your daily essentials with the original customizable bag.

15/04/2026

The Art of Simplicity.

O bag brings Italian craftsmanship to the heart of Scandinavia.
Durable, waterproof, and timelessly chic.

Elevate your daily essentials with the original customizable bag.

12/04/2026

Effortless elegance meets Italian craftsmanship.

There’s a unique beauty in simplicity. Our O bag collection brings a touch of Italian flair to the clean, minimalist aesthetic we love in the North.

Designed for the modern woman who values both form and function, this sage green tote is the perfect companion for a stroll through the city or a quiet weekend getaway.

Customizable, durable, and timeless.
Discover your signature style.

10/04/2026

Effortless Italian Style. Soon in Scandinavia.

Minimalist, functional, and undeniably chic—the iconic O bag is making its way to your doorstep.

Designed in Italy with a focus on clean lines and durable, lightweight materials, these bags are the perfect companion for the Scandinavian lifestyle.

Whether you’re heading to the flower market, the office, or a weekend getaway, the O bag blends effortless elegance with everyday practicality.

09/04/2026

Coming Soon: Italian Sophistication Meets Nordic Practicality.

The wait is almost over. We are bringing the O bag unique to Scandinavia!

Designed and crafted in Italy, the unique is the perfect marriage of a sleek, contemporary silhouette and the functional details we need for everyday life.

While the exterior boasts a clean, modern design, it features a secure inner bag to keep all your essentials safe and organized—whether you’re navigating city streets or the coastal breeze.

In just a few short months, our online store will officially open, bringing this iconic Italian craftsmanship directly to you.

What makes the O bag unique special:

•Dual-Layer Design: A durable, stylish outer shell paired with a functional fabric inner bag for added security.

•Built for the North: Lightweight, waterproof, and incredibly easy to maintain through any season.

•Soft Elegance: A stunning palette of pastels—think sandy beiges, milky caramels, and soft pinks—designed to complement the soft Scandinavian light.

Stay tuned for our official launch date

Adress

Stockholm

Webbplats

http://www.obag.se/

Aviseringar

Var den första att veta och låt oss skicka ett mail när Obag Scandinavia postar nyheter och kampanjer. Din e-postadress kommer inte att användas för något annat ändamål, och du kan när som helst avbryta prenumerationen.

Genvägar

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