21/05/2018
Nedan följer en text från Nudie Jeans om deras hållbarhetsvision!
Från och med idag fram till den 3 juni kan du som kund hos oss lämna in ett par gamla Nudiejeans (måste vara nytvättade) och få 20% på ett par nya! Jeansen behöver INTE vara köpta på Denim Library.
"Get The Balance Right is not just a campaign but it's what Nudie Jeans aims at to achieve on a daily basis and is a part of the Nudie Jeans DNA. It started with 100 % organic cotton and offering free repairs. Nudie Jeans is also working with living wage projects to mend the gap between minimum wages and the cost of living. The goal is to reach the most sustainable and humane consumption possible.
GTBR – Long version/intro from magasine
Get the balance right
Lagom is a Swedish word for “just the right amount”.
It’s our version of Yin and Yang. The fire and the water in every Swedes life.
Nudie Jeans is based on an idea. This idea is in turn composed of several concepts, beliefs, and a good portion of old fashioned fighting spirit.
The pursue of doing the opposite was one of the main reasons the brand got started, although not an end in itself. It was rather the passion for dry denim that pointed the brand into that direction. The raw, untreated fabric had at the time been falling into oblivion, and it wasn’t sought after by the public.
Nudie Jeans’ environmental philosophy was present even before the first collection was designed. Back then, organic cotton had been around for a while, but more or less as a fly-by. The demand of these fabrics was on the decrease. The supply followed.
Yet another opportunity to do the opposite. Driven by conviction and determination, the process for an all-organic denim brand took off. The share of sustainable materials increased over the years, and since 2012 all Nudie Jeans denim is made with 100% organic cotton.
The most environmentally friendly would be if we all went naked, cultivated our own food, and asked our gut for advice instead of a Silicon Valley based oracle.
Our environmental policy doesn’t reach that far. We still make jeans. It’s our passion. And it’s 2018.
But we made the choice to manufacture our product in a fair and ethical way. An opportunity every company is given, but too few is taking.
Our jeans are not designed to be used a few times and then thrown away. We cherish the well-worn and mended. Jeans that become a part of ourselves when worn a long time – a second skin.
A pair of dry denim jeans is the materialized version of our values: No extra treatment or washes. Made with 100% organic cotton.
Add the concept of wear and break-in (six months of daily use without laundry) and our promise of free repairs. Combine it with used denim going back into the loop as second hand jeans or raw material for new products. All this equals a smarter way to consume, and also an environmentally sustainable product.
We work only with suppliers that share our values. Together with Fair Wear Foundation we ensure safe and ethical working conditions across the whole line of production.
It’s our way to get as close to “just the right amount” as possible. A little more “lagom”.
A way to get the balance right."
