The Better Toy Store

The Better Toy Store A children's workshop of award-winning toys carefully selected for excellence in play value, design, quality and impact on environment.
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We believe our children deserve the very best – everything else is just not good enough. a children's workshop of award-winning toys; lovingly curated for quality, safety, play value, and environmental sustainability.

She's easily one of the most recognisable characters in history! Now a double icon with her trademark pink bow and Steif...
14/08/2026

She's easily one of the most recognisable characters in history! Now a double icon with her trademark pink bow and Steiff's "Button-in-Ear" 🎀 Swipe to see her full portrait 🥰

STEIFF x HELLO KITTY: 146 years of exquisite quality x 52 years of legendary cuteness

Get yours now while stocks last 🤩
https://thebettertoystore.com/products/hello-kitty

🚨 We've extended our National Day Sale for one more day! If you've been dithering or dilly-dallying (don't worry, we've ...
09/08/2026

🚨 We've extended our National Day Sale for one more day! If you've been dithering or dilly-dallying (don't worry, we've been there), ⚡NOW'S THE TIME ⚡️

Head down to Paragon/Tanglin Mall or order your favorite toys online!

🧸 $61 deals
🔥 $6 off $61

Ending tomorrow, 10 August. Link in bio ⏰⌛

08/08/2026

The Pull-Along Musical Bear is one of PlanToys' multitalented pull-along toys. 😉 As your child pulls Bear alongside them, its legs spin and run and it taps away spiritedly on a xylophone. The sweeeetest musical companion for little ones learning to walk 🍃🎵

Get yours now at just $61 (U.P. $69.90) till 9 August!

06/08/2026

Not sure about you, but watching marbles roll down a twisty track scratches an itch we didn't know we had! 💆🏻‍♀️🤭

Hubelino marble runs are precision-made in Germany, DUPLO®-compatible, and endlessly expandable.

👀 New to Hubelino? Take our 45-pc starter set ✅
👷🏼 Already got it up and running? Check out our Catapult, See-Saw, or Twister Expansion Packs! ✅✅✅

All $61 (U.P. $69.90) as part of our National Day Deals 🎆

Steiff has been making the world's most beloved soft toys since 1880 — and their Soft Cuddly Friends range is the perfec...
04/08/2026

Steiff has been making the world's most beloved soft toys since 1880 — and their Soft Cuddly Friends range is the perfect introduction. Plus they're now all part of our National Day $61 Deals! 🇸🇬 Swipe through to see a couple favorites, including Cassie Cat, the cutest ice blue kitty with the softest plush imaginable 😭🥺

🦒 Gina Giraffe
🧸 Jimmy Teddy Bear (Christmas)
🦄 Unica Unicorn (standing & dangling!)
🐱 Cassie Cat (ice blue and strawberry blonde)
🐬 Denny Dolphin
🐻‍❄️ Lasse Polar Bear
🐒 Brownie Monkey
🐷 Piko Pig.. and so many more!

25-32 cm (U.P. $69.90-$79.90) | Only till 9 August ⏰

02/08/2026

With 1 two-sided face and 21 facial components, PlanToys Build A Face can be a fun teaching tool for emotional expression, an open-ended play activity, or even just a silly activity across all generations. A creative, screen-free activity for the whole family. Look at that smile on Grandma's face! 😄😤👵

Now $61 (U.P. $69.90) till August 9! 🤩

29/07/2026

Turn indicators. Horn. Headlights and taillights. Hazard warning lights. Engine sounds. The BIG Bobby Car NEXT 2.0 has it all! 🚗🚗🚗 Add a set of whisper wheels and a comfy, washable seat, and you've got a ride-on that keeps up with even the most demanding little driver.

Made in Germany. ÖKOTEST rated. The ultimate Bobby Car upgrade. 💫

🎄 20% off on preorder — $263.20 (usual $329). Limited time only! ⏰

madeingermany christmasgifts

The HABA Creative Play 3-in-1 Kitchen, Store & Workshop is compact, durable, and artfully designed to look good in any s...
27/07/2026

The HABA Creative Play 3-in-1 Kitchen, Store & Workshop is compact, durable, and artfully designed to look good in any space. Swipe to see it transform effortlessly between modes, no tools needed! ✨ 3 role play sets for the price (and the space) of 1, anyone? 😉

Preorder now at $399.20 (U.P. $499), ships by 10 Dec 🎄🎁

26/07/2026

Looking for THE gift this Christmas? 👀🎁

The PlanToys Victorian Dollhouse has three floors, a customisable attic, opening panels and sliding sashes, built to an exquisite 1:12 scale. What's more, it's compatible with the full PlanToys furniture range, so your little ones can keep adding to the world inside, or even change it up! Sustainably made in Thailand from chemical-free rubberwood.

Preorder NOW at 20% off! SGD $359.20 (usual $449). Ships by 10 December 🎄🏡

Address

290 Orchard Road #05-12/13/14/15/16 Paragon Shopping Centre
Singapore
238859

Opening Hours

Monday 10:00 - 21:00
Tuesday 10:00 - 21:00
Wednesday 10:00 - 21:00
Thursday 10:00 - 21:00
Friday 10:00 - 21:00
Saturday 10:00 - 21:00
Sunday 10:00 - 21:00

Telephone

+6562350260

Website

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