The Better Toy Store

The Better Toy Store A children's workshop of award-winning toys carefully selected for excellence in play value, design, quality and impact on environment.
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We believe our children deserve the very best – everything else is just not good enough. a children's workshop of award-winning toys; lovingly curated for quality, safety, play value, and environmental sustainability.

14/06/2026

Butterflies are fluttering around the garden... you just gotta roll the dice and be the first to grab the one with the right colours! 🎲🦋 The Djeco Little Observation game is the sweetest introduction to tabletop games for toddlers. It builds colour recognition and observation skills, not to mention lightning reflexes. Your 2-year-old might just beat you to it 😉

Grab a set for your kids in store/online at just $22, as part of our 22nd Better Birthday Sale! And get any second item of your choice at 22% off, only till 28 June 🎁

12/06/2026

The one that didn't get away. 🎣🐠 The PlanToys Fishing Game is a forever classic for good reason: 6 colourful fish, a blue wooden pond, and 2 adjustable fishing rods that grow with your child from beginner to seasoned angler. While they're happily casting away, they're building fine motor skills, hand-eye coordination, colour recognition, and number sense without even realising it. 🌿

Sustainably made in Thailand with chemical-free rubberwood, organic pigments, and water-based dyes. Better for little hands AND the planet, and now just $22 as part of our Better Birthday Sale. Celebrate with us till 28 June!

11/06/2026

Is it a sunrise, a bridge, or a wave? Or a magic arched portal to a secret imaginary world? 🤫 The Goki Sunrise is a puzzle with no correct answer. We love a toy that trusts a child's imagination! 🌅

Made in Europe from quality maple wood, with a fine, warm glaze that lets the natural grain of the wood show, the blocks are gorrrrrgeous on a shelf and even cuter in little hands. Fine motor skills, spatial thinking, open-ended play. And now only $22 for our Better Birthday Sale! 😍🪵🎁

07/06/2026

Svoora's Fair & Square Board Game is equal parts speed game and logic puzzle. Draw a card and race to fill your board with the permitted magnetic pieces, no gaps allowed. The game trains spatial thinking and quick decision-making — disguised as an addictive board game that'll have your family at the edge of their seats. 😎🧲 ✨🧠

🎉 Now just $22 for our Better 22nd Birthday… only until 28 June!

Every baby deserves a best friend from day one. 🐶 Here's the Fehn Natur Comforter Dog, the softest cotton security blank...
05/06/2026

Every baby deserves a best friend from day one. 🐶 Here's the Fehn Natur Comforter Dog, the softest cotton security blanket that doubles as a snuggle buddy, complete with a pacifier attachment. One of those things your babies will love from the very first cuddle 🤍

Join in our Better Birthday celebrations in store or online! Featuring 22% off your 2nd item, weekly deal drops and so much more, only till 28 June 🎁🎈

02/06/2026

Help the 3-legged monsters match their triplet socks before the holey ones trip you up! 🧦👾 Socksy Monster is the memory matching game kids absolutely lose it over — and right now it's just $22 as part of our Better Birthday Sale!

Come celebrate our 22nd Birthday with us in store or online and get 22% off your 2nd item, other $22 deals, and more 🎁🎈

31/05/2026

🐶 Walk. Wiggle. Wag. Repeat! The PlanToys Happy Puppy is one of our $22 Better Birthday deals and honestly… the kids aren't the only ones obsessed. Safe, sustainable, and soooo cute in action 🥹

Got your eye on one of the other Animal Pull Toys? Stay tuned for more $22 deal drops in the coming weeks 👀🎁👀 Or take advantage of our 22% discount off your 2nd item, only till 28 June!

30/05/2026

For our 22nd Birthday, we're running a Membership Drive — join, top up, and become a Better VIP for JUST $220 (usual $300 spend). Come celebrate 22 years of Better Toys with us in store and online! 🥳

Address

290 Orchard Road #05-12/13/14/15/16 Paragon Shopping Centre
Singapore
238859

Opening Hours

Monday 10:00 - 21:00
Tuesday 10:00 - 21:00
Wednesday 10:00 - 21:00
Thursday 10:00 - 21:00
Friday 10:00 - 21:00
Saturday 10:00 - 21:00
Sunday 10:00 - 21:00

Telephone

+6562350260

Website

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