22/09/2026
Haniffa Kazura started selling fragrance on this street in 1933.
Not a shop. Not a brand. Just a trader in a neighbourhood, for people preparing for Haj who needed the supplies for their pilgrimage.
That’s the roots of Sifr Aromatics. And honestly, those roots have never really left us.
A few things happened along the way that we’re quietly proud of. We’ve worked with the National Heritage Board to have minyak attar formally recognised as part of Singapore’s Intangible Cultural Heritage. Because it was disappearing, and something that woven into everyday life here deserved to be named.
And earlier in 2025, our fragrance Jasmine Dragon received an honourable mention at the Art and Olfaction Awards. One of the most respected recognitions in independent perfumery, internationally.
From a single trader on Arab Street to this; it still catches us off guard sometimes.
But we’re still here. Same street. Still making things by hand. Still telling the same stories, just in new ways.
That feels like something worth protecting and growing.
Visit us at 42 Arab Street or explore our collection with the link in bio.