30/06/2026
If your first Baijiu was too strong or too spicy, you probably haven’t tasted the right aroma style that suit your individual preference yet.
When you are discovering Baijiu for the first time, understanding these three classic aroma styles : Qing Xiang (Light aroma), Nong Xiang (Strong aroma), Jiang Xiang (Sauce aroma), is the perfect place to begin.
Like wine, Baijiu has different personalities. Baijiu is characterised by its aroma styles.
Each style offers a unique tasting experience shaped by its ingredients and centuries of craftsmanship. Finding the right Baijiu is part of the journey.
🌿 清香型 (Qing Xiang)
The easiest style for beginners
Think:
- light
- clean
- floral
- refreshing
Often recommended for sake or vodka drinkers who prefer delicate flavours.
🌾 浓香型 (Nong Xiang)
Rich, fruity and harmonious
This is the style I recommend for most newcomers.
Expect:
- ripe fruit
- sweetness
- smooth finish
- balanced aroma
Brands like Luzhou Laojiao (including 1573) are excellent examples of this aroma style.
🌰 酱香型 (Jiang Xiang)
Deep, savoury and complex
This is where Moutai belongs.
Expect:
- roasted notes
- soy-like umami
- earthy complexity
- long finish
Many enthusiasts grow to appreciate it over time.
Which aroma style would you be most curious to try? Share with us your first Baijiu experience and did you enjoy it?
