SOJAO

SOJAO 🇸🇬Singapore-born. Comfort-rooted. We're obsessed with only the best for your home.

Best-selling organic cotton bedding
& pop-ups that feel like home
Pet-friendly in-stores at Joo Chiat & New Bahru
Shop online 🌍 www.sojao.shop
Online too🇹🇭www.sojao.co.th Our best-selling certified-organic bedsheets, towels & loungewear can be found online and at our Home Goods Store in the eclectic Joo Chiat neighbourhood, along with an exclusive curation of other local brands. Find everything you need here, for your home to stand out and for you to cosy in.

14/03/2026

A boy with a crazy dream 🌙🐉

It’s funny how the evening and a comfortable space tends to bring the wildest ideas into view.

Tonight’s destination: Sharif’s dragon ride to the moon.

Tucked in Somewhere ♥️
#02 // to the moon (by dragon)

13/03/2026

We like it when things are both useful and good-looking. 😉

PLOOKPLOOK’s Squiggly Dish and Ribbed Planter are basically a challenge to your creativity. Tray, planter, sculpture… we’ll let you decide. 💭

These and more available in-stores at Joo Chiat and New Bahru!

11/03/2026

The store got a little shuffle. ✨

More prints from Big Red Chilli,
a sunny new plant rack for The 3 Keys,
and a fresh window situation for our organic cotton goodies.

PS. OUR HANDMADE ORIGAMI HORSIES ARE UP FOR ADOPTION, COMMENT BELOW IF YOU’RE INTERESTED. 🐎

07/03/2026

We handed two siblings a stack of prompt cards and one rule: get comfortable and ask the questions kids don’t usually ask each other.

No script. No filter.

Just real thoughts, small humans, and a suspiciously comfortable pile of pillows.

Proof that the best conversations usually start when you’re proper comfy. 😌

28/02/2026

So… the pop-up just moved in. 🌿
The 3 Keys is now in residence.

Expect fresh varieties dropping in throughout the year, with some already getting comfortable.

Side note: Yes it’s true, Navy Pinstripes is finally back in stock! Don’t sleep on it again (unless it’s on your bed)!

Works hard. Looks harder. Our totes, all weekend 🌞
23/02/2026

Works hard. Looks harder.
Our totes, all weekend 🌞

21/02/2026

Most lamps only do one thing and our friends .designed took it a step further in the name of sustainability.

You get unlimited styling options with interchangeable shades and modular bases. Now this is good design (award-winning if we may add 😉) that everyone can enjoy ✨

Available at both stores, open daily.

SOJAO Home Goods Store Flagship
251 Joo Chiat Road

SOJAO Home Goods Store New Bahru
46 Kim Yam Road, 03-05

20/02/2026

Tested with humans.
Verified that it’s indeed quite big. 🫡

Our Jumbo Organic Cotton Towels come in Frost, White, Stone and Natural. Available In-store and Online.

SOJAO Home Goods Store Flagship
251 Joo Chiat Road

SOJAO Home Goods Store New Bahru
46 Kim Yam Road, 03-05

14/02/2026

Valentine’s Day, the way we like it 😌
Intentional, comfortable, unhurried. Because love, at its best, feels like home.

Happy Valentine’s Day from SOJAO ♥️

04/02/2026

No more orange shortages this Lunar New Year 🍊
Mini tree, major huat. (Sunlight required.)

SOJAO x The 3 Keys 🌱
Plant Pop-Up til 22 Feb

SOJAO Home Goods Store Flagship
251 Joo Chiat Road

Address

251 Joo Chiat Road
Singapore
427505

Telephone

+6591776152

Website

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Our Story

We don't see sustainably made goods as a privilege, we see it as a modern day necessity. And that's why we've priced our GOTS-certified 100% organic cotton bedsheet sets as affordable as they are. Great looking, long lasting, super comfy organic bedsheets at a price that is fair to you, to the people who made it and to our environment. We stand for better sleep.