Awael: is an Arabic word that stands for “The Pioneers”. Since its establishment in 1998, Awael has achieved significant growth, due to its commitment to helping vendors grow their brand awareness and reputation within Middle East and Arab countries, helping them further develop their supply chains and exposing their products to the widest possible range of customers. As a result, Al-Awael is the exclusive distributor for many of the brands it represents. Our partners always benefit our value-added distributors with strong technology infrastructure, logistics expertise and knowledgeable account managers. We are a partner of many powerful world-wide brands, and we provide best business practices to make doing business with us as easy and efficient as possible. Awael has long-term successful relationships with many of its channel partners and now offers more than 300 products from best producers such as Philips, Creative, Ritek and Transcend and supply these products to major retail partners and hundreds of smaller independent retailers, consultants and other resellers in Arab countries. Customer service in our company is a real distinctive for our business and we run efforts to help our new and existing channel partners maximizing their margin and market share by constantly widening our product and brand catalogue and supplying first-rate pre- and post-sales and market- ing support. This allows us to meet the demands of a fast moving market and offer greater choice and better service, making Awael one of the easiest IT distributors to do business with. We continue to grow and are accessible to vendors, resellers and corporate end-users of all sizes.
