Blue Basin

01/05/2026

SFC Book Giveaway Winner - Naballah Chi

Today, I had the distinct privilege not only of meeting but also of presenting the ‘Selling Fashion Collections’ Book Giveaway prize to its winner, Naballah Chi.

Naballah is the founder of the award-winning eponymous label, a high-potential, African-inspired, culturally rooted, distinctive fashion brand operating at the intersection of sustainability and artisanal craftsmanship.

We are pleased to present Naballah with her copy of ‘Selling Fashion Collections’ and hope it provides a valuable source of insight, guidance and inspiration on what promises to be a high-potential career in the global fashion industry.

To the international fashion community, this is one to watch.

We extend our congratulations on Naballah's continued success on her fashion journey.

Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur is available for purchase now at a 20% discount.

To Order:

Brizan Publishing:
https://www.jesselbrizan.com/selling-fashion-collections

Routledge:
https://www.routledge.com/Selling-Fashion-Collections-Navigating-the-Buying-Process-as-a-Fashion-Entrepreneur/Brizan/p/book/9781032900681

Amazon:
https://www.amazon.com/stores/Jessel-Brizan/author/B0GS3NM764?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=8ba6a038-93c7-43a6-a5e5-2108f93ecca3

29/04/2026

It’s Official. My Book Is Now Published.

Today marks the official publication of Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur.

Until now, no book on this subject existed.

As my third book and my first with Routledge and Taylor & Francis Group, this is the culmination of a journey that began in 2024, while I was pursuing my Fashion Business Management MA at the University of Westminster in London.

This book is the result of years of industry experience, research, and teaching. Across the Caribbean and beyond, I have seen extraordinary creative talent struggle not because of design, but because of gaps in market readiness, pricing, production, and business acumen.

This book was written to bridge that gap.

It is a practical guide to one of the most overlooked yet critical aspects of building a fashion business: selling your collection—from preparing for the buyer meeting, to delivering with confidence, to building long-term value after the sale.

This represents more than a book launch. It is my contribution to building a more structured, sustainable, and globally competitive fashion ecosystem, particularly in the Caribbean and other emerging markets.

I am eternally grateful to everyone who has been part of this journey.

Again, special thanks to:
Olga Mitterfellner
Kirsty Hardwick
Sophia Levine
Nicole Doyle
Sarah Rae

For your endorsement, additional thanks to:
Sanya Mathura
Andrew Ramroop

Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur is available now at a 20% discount on Routledge.com.

To Order:

Brizan Publishing:
https://www.jesselbrizan.com/selling-fashion-collections

Routledge:
https://www.routledge.com/Selling-Fashion-Collections-Navigating-the-Buying-Process-as-a-Fashion-Entrepreneur/Brizan/p/book/9781032900681

Amazon:
https://www.amazon.com/stores/Jessel-Brizan/author/B0GS3NM764?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=8ba6a038-93c7-43a6-a5e5-2108f93ecca3

14/04/2026

‘Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur’ is now available for pre-order from Routledge and Taylor and Francis.

About the Book:
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand.

This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, preparing for a formal buyer’s meeting, showcasing a collection to buyers and ultimately, selling a collection to a buyer. An insightful and practical read, this text is recommended reading for students studying Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship, as well as reflective practitioners within the fashion industry.

About the Author:
Jessel Brizan, BA Communication & MA Fashion Business Management, is a fashion entrepreneur, educator, author, and Chevening Scholar from Trinidad and Tobago. He is a fashion business strategist focused on helping designers successfully navigate the commercial side of the fashion industry. With over two decades of experience spanning academia, entrepreneurship, and digital innovation, he has built and scaled fashion businesses, developed national-level standards, and educated the next generation of designers. His work sits at the intersection of fashion, strategy, and systems innovation, with a focus on transforming Caribbean fashion into a globally competitive industry.

To Order:

Routledge:
https://www.routledge.com/Selling-Fashion-Collections-Navigating-the-Buying-Process-as-a-Fashion-Entrepreneur/Brizan/p/book/9781032900681

Amazon:
https://www.amazon.com/stores/Jessel-Brizan/author/B0GS3NM764?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=8ba6a038-93c7-43a6-a5e5-2108f93ecca3

08/04/2026

Pre-order Selling Fashion Collections now!

by Jessel Brizan | VALSAYN, Trinidad and Tobago | 8 April 2026

‘Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur’ is now available for pre-order from Routledge and Taylor and Francis.

This journey, which began in 2024, would not have succeeded without key personnel. My deepest gratitude to:
Olga Mitterfellner
Kirsty Hardwick
Sophia Levine
Nicole Doyle
Sarah Rae

About the Book:
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand.

This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, preparing for a formal buyer’s meeting, showcasing a collection to buyers and ultimately, selling a collection to a buyer. An insightful and practical read, this text is recommended reading for students studying Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship, as well as reflective practitioners within the fashion industry.

About the Author:
Jessel Brizan, BA Communication & MA Fashion Business Management, is a fashion entrepreneur, educator, author, and Chevening Scholar from Trinidad and Tobago. He is a fashion business strategist focused on helping designers successfully navigate the commercial side of the fashion industry. With over two decades of experience spanning academia, entrepreneurship, and digital innovation, he has built and scaled fashion businesses, developed national-level standards, and educated the next generation of designers. His work sits at the intersection of fashion, strategy, and systems innovation, with a focus on transforming Caribbean fashion into a globally competitive industry.

To Order:
Scan the QR code or click the following link to order at Routledge.com at a 20% discount:
https://www.routledge.com/Selling-Fashion-Collections-Navigating-the-Buying-Process-as-a-Fashion-Entrepreneur/Brizan/p/book/9781032900681

07/04/2026

Selling Fashion Collections Book Giveaway WINNER

by JBDG | VALSAYN, Trinidad and Tobago | 7 April 2026

We are excited to announce that the winner of the “Selling Fashion Collections” book giveaway is:

NABALLAH CHI

Congratulations!

We chose this designer because she is already making a significant impact in sustainable, artisanal fashion. She has demonstrated clear insight into her next growth challenge: achieving consistent, predictable sales while remaining committed to her creative and ethical values.

Naballah’s thoughtful response demonstrated her commitment to sustainability, strategic thinking, and an understanding of the balance between creativity and commerce. She has a strong desire to translate her unique vision into scalable business success. We believe this book will provide her with the practical insights and structured guidance needed to refine her sales strategy, strengthen collection launches, and grow her impact in the sustainable fashion industry.

We are excited to see how she will use these principles to elevate her brand and motivate others in the fashion industry.

Thank you to everyone who entered and shared your challenges. Reading your responses confirmed exactly why this book needed to be written.

If you did not win, please stay connected. We will be sharing more insights on how to effectively structure your brand and build a commercially viable business.

Remain positive. Your breakthrough is coming.

05/04/2026

Selling Fashion Collections Book Giveaway

by JBDG | VALSAYN, Trinidad and Tobago | 5 April 2026

Win a Signed Copy of Selling Fashion Collections + Strategy Session
Learn how to price, present, and sell your fashion collection to buyers.
One fashion entrepreneur will be selected to receive a signed copy of ‘Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur’, along with a private 15-minute strategy session on preparing for buyer meetings.
Enter the fashion business giveaway today.

Who This Is For:
This opportunity is designed for serious fashion designers and entrepreneurs who are ready to move beyond creativity and step into the business of fashion. You should enter if you are serious about taking your collection from concept to retail. This opportunity is for you if you want to:
• Launch or scale a fashion brand
• Get your collection into retail stores
• Learn how to approach fashion buyers professionally
• Improve pricing strategy and brand positioning
• Build a profitable and sustainable fashion business

What You’ll Win:
One selected winner will receive:
• A signed copy of Selling Fashion Collections
• A 15-minute private strategy session
• Direct insight into how buyers evaluate collections
This is more than a book; it is a strategic step forward.

About the Book:
Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur is a practical guide for designers and entrepreneurs who want to turn creativity into commercial success in the fashion industry. Inside, you will learn how:
• What fashion buyers look for
• How to build a pricing strategy that protects profit
• How to present your collection with confidence and professionalism
• To avoid costly mistakes before stepping into a buyer meeting
This book is ideal for emerging designers, startups, and growing fashion brands.

About the Author:
Jessel Brizan, BA Communication & MA Fashion Business Management, is a fashion entrepreneur, educator, author, and Chevening Scholar from Trinidad and Tobago with over 20 years of global industry experience. He is a fashion entrepreneur and business strategist focused on helping designers successfully navigate the commercial side of the fashion industry.

To enter:
Scan the QR code or click the following link, and complete the entry form to enter the book giveaway:
https://www.jesselbrizan.com/giveaway

Deadline:
Entries close on 6 April 2026.
Only one fashion entrepreneur will be selected.
The winner will be announced on 7 April 2026.
Enter Now

Final Note:
Even if you are not selected, you will receive exclusive fashion business insights to help you grow and be the first to know when the book becomes available.
Your next level in fashion is not just about design. It is about strategy, pricing, and positioning.

03/04/2026

Selling Fashion Collections Book Giveaway

by JBDG | VALSAYN, Trinidad and Tobago | 31 March 2026

Win a Signed Copy of Selling Fashion Collections + Strategy Session
Learn how to price, present, and sell your fashion collection to buyers.
One fashion entrepreneur will be selected to receive a signed copy of ‘Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur’, along with a private 15-minute strategy session on preparing for buyer meetings.
Enter the fashion business giveaway today.

Who This Is For:
This opportunity is designed for serious fashion designers and entrepreneurs who are ready to move beyond creativity and step into the business of fashion. You should enter if you are serious about taking your collection from concept to retail. This opportunity is for you if you want to:
• Launch or scale a fashion brand
• Get your collection into retail stores
• Learn how to approach fashion buyers professionally
• Improve pricing strategy and brand positioning
• Build a profitable and sustainable fashion business

What You’ll Win:
One selected winner will receive:
• A signed copy of Selling Fashion Collections
• A 15-minute private strategy session
• Direct insight into how buyers evaluate collections
This is more than a book; it is a strategic step forward.

About the Book:
Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur is a practical guide for designers and entrepreneurs who want to turn creativity into commercial success in the fashion industry. Inside, you will learn how:
• What fashion buyers look for
• How to build a pricing strategy that protects profit
• How to present your collection with confidence and professionalism
• To avoid costly mistakes before stepping into a buyer meeting
This book is ideal for emerging designers, startups, and growing fashion brands.

About the Author:
Jessel Brizan, BA Communication & MA Fashion Business Management, is a fashion entrepreneur, educator, author, and Chevening Scholar from Trinidad and Tobago with over 20 years of global industry experience. He is a fashion entrepreneur and business strategist focused on helping designers successfully navigate the commercial side of the fashion industry.

To enter:
Scan the QR code or click the following link, and complete the entry form to enter the book giveaway:
https://www.jesselbrizan.com/giveaway

Deadline:
Entries close on 6 April 2026.
Only one fashion entrepreneur will be selected.
The winner will be announced on 7 April 2026.
Enter Now

Final Note:
Even if you are not selected, you will receive exclusive fashion business insights to help you grow and be the first to know when the book becomes available.
Your next level in fashion is not just about design. It is about strategy, pricing, and positioning.

Disclaimer:
By entering, you agree to receive occasional emails with insights, resources, and updates related to fashion business and buyer strategy.

By submitting an application for this book giveaway, you acknowledge and agree that all entries are subject to review and approval. We reserve the right, at our sole discretion, to refuse, disqualify, or reject any application at any time, without obligation to provide a reason or enter into further correspondence.

Submission of an application does not guarantee selection. All decisions made by Jessel Brizan Design Group Ltd. are final.

16/03/2026

How to Create a Line Plan That Appeals to Buyers

by Jessel Brizan | VALSAYN, Trinidad and Tobago | 16 March 2026

This article is part of an ongoing fashion business series, 'Selling Fashion Collections'. Theme: “Creativity Is Not Enough.”

Fashion entrepreneurs often focus on mood boards, lookbooks, and runway moments, while buyers focus on numbers. To gain the respect of retail buyers, your line plan must communicate effectively before you enter a buyer meeting.

https://www.linkedin.com/pulse/how-create-line-plan-appeals-buyers-jessel-brizan-design-group-auybe

by Jessel Brizan | VALSAYN, Trinidad and Tobago | 16 March 2026 This article is part of an ongoing fashion business series, 'Selling Fashion Collections'. Theme: “Creativity Is Not Enough.

16/02/2026

Coming soon...

Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur, First Edition, Jessel Brizan, © 2026. London: Routledge. Brizan Publishing | AUX Creativ | Jessel Brizan Design Group

18/12/2025

I just received my Cocoa Bliss - Chocolate Blessing Gift Bag from Tanya M and Let's Go Trinidad and Tobago

This TT$150 Gift Bag contains:
1 Chocolate Bar +1 Cocoa Tea + Mindful Sheets

Let's Go Trinidad and Tobago, in collaboration with the UWI, Cocoa Research Centre, has spearheaded this great initiative in support of local farmers, indigenous communities, and women in cocoa and conservation.

Let's Go Trinidad and Tobago hopes this project helps to restore national pride and ownership for local chocolate and disrupt mental health stereotypes via mindful activities via cocoa and chocolate tasting.

I got my Gift Bag. Get your Gift Box or Bag here:
https://lnkd.in/etUczAwh