02/09/2026
中華文化總會 2026 年 9 月啟程前進歐洲的台灣文化外交活動「Taiwan Day」，首站將在波蘭熱鬧登場。NOVA DESIGN 於本次合作中，擔任活動主視覺設計，透過視覺轉譯將深入台灣日常的民俗藝術、廟口文化與街頭小吃，設計成生動的 IP 角色，準備帶給歐洲朋友們鮮明的印象衝擊。
設計師以超現實主義創作遊戲「Exquisite Co**se」為靈感，擷取本次活動三大表演團體的關鍵元素，經過交錯、重組，創造出一系列能象徵文化融合的「文化生物」，也呼應 Taiwan Day 台歐文化交流的精神。
此外，這趟交流團的 Staff T-shirt，我們更將主視覺角色與廟宇圖騰結合，把台灣特有的廟埕野台經典主色，轉化成高飽和螢光色系，與 T-shirt 的夜黑底色呈現鮮烈對比。
用設計讓屬於台灣的精彩，與文總一起在歐洲的舞台耀眼登場！
In September 2026, Taiwan Day, a cultural diplomacy initiative organized by the National Cultural Association of Taiwan, will begin its European tour in Poland.
NOVA DESIGN is honored to create the event’s key visual identity. Inspired by Taiwanese folk art, temple culture, and street food, we transformed familiar cultural elements into a lively cast of original IP characters.
Drawing on the Surrealist game Exquisite Co**se, our design team combined elements from the three featured performing groups to create imaginative “cultural creatures” that reflect the spirit of cultural exchange between Taiwan and Europe.
The concept was also extended to the staff T-shirts, pairing temple-inspired graphics with vivid fluorescent colors against a deep black background.
Through design, NOVA DESIGN brings the vibrant spirit of Taiwan to the European stage.
-
#視覺設計
