10/08/2022
Once you’ve identified your target customer and have refined your niche, it’s time to think about what type of gift basket you intend to offer to your customers. You might offer only one type or you may choose to do a combination of these options.
Pre-made: Pre-made gift baskets make a great base for your business. By always carrying a number of pre-made gift baskets in stock with non-perishable items, you lower the assembly cost and have baskets on hand for quick delivery. If you plan to offer pre-made baskets, be sure to have a variety of sizes and price ranges to fit any need.
Custom: For customers interested in a custom gift basket, they can shop from a list of items you already have on hand. You may also want to offer the option to personalize the baskets.
Seasonal: Some people choose to only feature seasonal baskets. While you’ll have a clearly defined niche, make sure to account for your business’s seasonality in your business plan and budget.