24/07/2026
⚡️ On July 17, 2026, the European Commission presented a document that a number of rocks had been waiting for. Electrification Action Plan is not just a strategy. This is a legally obligatory course for those in order to make Europe the first continent, which is important on electricity. EU Energy Commissioner Den Jorgensen said bluntly at a press conference: “The era of firepower is reaching its end.”
🤔What changes are expected?
🇪🇺The European Union has officially set a course to double the share of electricity in the energy mix—from the current 23% to 46% by 2040. The main goal is to completely wean itself off gas, reduce electricity taxes, and make fossil fuels economically unviable.
🔥This is a tectonic shift for the heating systems market. And while everyone is only talking about heat pumps, the real hidden beneficiary of this reform is infrared heaters (IRH).
Here's why demand for them will soar both in B2B and among end consumers:
🏢 1. B2B segment: Manufacturing, warehouses, and retail
For businesses, the EU plan is a strict deadline to phase out gas heating. IRHs are the ideal solution:
∙ Spot (zone) heating: Why heat all the air in a giant, 10-meter-high warehouse? Infrared panels heat only the work areas, reducing costs by 30-50%.
∙ Instant start: No need to heat the room for hours. Just turn it on and the heat is on.
∙ Zero maintenance: No pipes, boilers, pressure checks, or risk of system freezing. For commercial properties, this translates into huge savings on operating expenses (OPEX).
🏡 2. B2C segment: End consumers
Ordinary Europeans will face a sharp increase in gas prices due to the reform of the Emissions Trading System (ETS). Electricity will become cheaper, and people will begin replacing old boilers en masse.
∙ Affordable alternative to heat pumps: The purchase and installation of some pumps can cost several thousand euros. IRH is a cost-effective, quick, and aesthetically pleasing way to switch to electric heating right away.
∙ Smart home and energy efficiency: When combined with smart thermostats, IRH heats a room only when it is occupied. This fits perfectly with the new EU energy conservation concept.
∙ Eco-friendliness and comfort: IR heaters don't dry out the air, don't raise dust (important for allergy sufferers), and can be powered by solar panels, making households completely autonomous.
📈 Bottom Line: The EU electrification plan transforms infrared heaters from an "alternative" heat source into a key tool for the energy transition.
☝️Distributors need to stock up—demand will be colossal!
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