The End: a bookstore

The End: a bookstore An all-new books bookstore in the West End of Allentown. A Let's Play Books Company. Let's Play Books Company's indie bookstore. Join us at THE END!

09/25/2026
No, it's not too bold.  "Books are being generationally devalued, but they're actually one of the most precious resource...
09/18/2026

No, it's not too bold.

"Books are being generationally devalued, but they're actually one of the most precious resources in the world. We're all in the businesses of conservation, and keeping bookshops open makes books accessible and keeps reading relevant. The survival rate of bookshops is a real snapshot of our most creative, curious and hopeful society, so in terms of changing people's perspective about the world of books--would it even be too bold a claim to make that books really might be saving the world?"

--Katie Clapham, author of Receipts from the Bookshop in a q&a with author Julia Quinn (Bridgerton) in People magazine

Shelf Awareness

A DELAYED thank you to everyone who visited this past weekend to celebrate YOU!!!!! It was GREAT to see so many folks fr...
09/17/2026

A DELAYED thank you to everyone who visited this past weekend to celebrate YOU!!!!! It was GREAT to see so many folks from the VERY FIRST SHOP - at 379 Main St. (now the lovely Cottageandbloom).

We've been SO busy - and we know we aren't keeping up with sharing all the *THINGS*!!! Like new team members, a ton of huge events, and a shop re-du!

As of next week our kids' area will be in shambles as we have the new, custom designed and built bookshelf (table & treehouse) holder installed. WE CAN'T WAIT!

We are still raising funds to help with our magnificent
CHILDREN'S AREA RE-DU - and we have many ways to help!

1) Come buy books! Yes, that's it! Win-Win! Enjoy our regular fabulous selection, plus special deals on new hardcovers, and a buy one get one free book celebrating Hispanic Heritage Month!
2) Purchase a book to DONATE to Boys & Girls Club of Allentown - we have a whole shelf to choose from!
3) Drop a quarter (or more!) into our survey jars to help us with some choices!
4) Donate directly - call or pop-in the store to help!
5) Tell your friends! THANK YOU!!!!

Okay folks - TRUST US. Pre-order Jonathan Edward Durham book, WINTERSET HOLLOW - it will knock your socks off.  It comes...
09/10/2026

Okay folks - TRUST US. Pre-order Jonathan Edward Durham book, WINTERSET HOLLOW - it will knock your socks off. It comes out on Tuesday, October 6!!!
We are thrilled to be hosting Jonathan Edward Durham the very next day, on Wednesday, October 7 in Bethlehem, at the Bethlehem Area Public Library. Not local? Can't make it?
Order your signed copy today and receive FREE media mail in the lower 48!
Link in the comments.

Did you know my book WINTERSET HOLLOW comes out in just one (1) month?! It’s true! And did you also know I’m freaking tf out about it? Also true!

Did you also ALSO know that preorders are vitally important to a book’s success and that I love each and every one of you so so much? Because that’s also ALSO true 👉👈

A few years ago I self-published a scrappy, weird, twisty little story with a bunny on the cover because the industry just couldn’t figure out what to do with it. Well, I guess they finally figured it out, because a fancy big-city publisher (hi, Hachette) is releasing it on October 6!

(Literally throwing up right now)

A.M. Shine, author of THE WATCHERS, called it "The rarest kind of masterpiece and one of the most original works of horror that I've ever read.”

Diana Gabaldon, Author of OUTLANDER, called it “Astonishingly powerful and multilayered! One of the most unusual things l've read in years!"

Indies Today called it “A symphonic masterpiece of literature! An exquisite blend of horror, suspense, and fantasy!”

My grandmother called it “That rabbit book you wrote”

Talking rabbits everywhere called it “Another baseless exploitation of our culture from another sad human!”

That one hurt a little, not gonna lie

But what’s in about, Jonathan? What’s it ABOUT? Wellllll…

Winterset Hollow follows a group of friends on a pilgrimage to the abandoned estate of the author of their favorite book, a timeless story about a community of animals scrambling to save their yearly Barley Day feast.

But when they arrive to pay their respects to the book that changed their lives. They discover the story isn’t done with them yet, and that so much of what the world has always believed to be fiction, is actually fact. And that the history behind this book, and the man who wrote it, and even the characters on the pages, is far darker than they ever could have imagined.

Great stories live forever, but their readers don’t. And Barley Day just wouldn’t be Barley Day without a hunt.

So if you’re thinking about picking up a copy, it would mean a lot to me if you’d consider preordering from your bookseller of choice! And if not, I still love you anyway! Available in e-book and audio book as well!

Oh, and if you’re a Barnes & Noble rewards member, you get 25% off preorders for the next two days, so that’s pretty rad! Link below or in my bio if you need it 🙂

This weekend's "event" is not really an "event" - just an opportunity to purposely connect and share our genuine thanks ...
09/09/2026

This weekend's "event" is not really an "event" - just an opportunity to purposely connect and share our genuine thanks for being a part of our little story. From our friends from 2013 (shout out to an incredible friend Emma) - who met us on DAY 2 to welcome us to the community, to new friends and readers who joined us just last weekend. Every single person who made the time, the effort, is a part of our story. We know it is easier to buy a book almost anywhere - especially now - thank you for knowing our collective value.

We are so stinking proud of Carrie! North Carolina peeps - you are so lucky!!!!
08/26/2026

We are so stinking proud of Carrie! North Carolina peeps - you are so lucky!!!!

Following its debut earlier this month, the Dog-Eared Book in Edenton, N.C., will host a grand opening this Friday, August 28, the Chowan Herald

08/25/2026

Schedule change reminder:
- Tonight is The Midnight Lair book club rescheduled from last week (thanks to the T-storm).
- The Beyond the Book Book Club is next week, on 9/2, rescheduled from tomorrow (we didn't realize it was the first week of school).

Easiest way to make sure you don't miss an event? Sign up for our newsletter! Visit our EVENTS page on our website to vi...
08/24/2026

Easiest way to make sure you don't miss an event?
Sign up for our newsletter!
Visit our EVENTS page on our website to view by calendar, see all of our book clubs, author visits, midnight releases and so much more.

Address

3055 W. Tilghman Street
Allentown, PA
18104

Opening Hours

Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 10am - 3pm

Telephone

+16108713949

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