11/29/2025
New windows are up (big shout out to one of our elves, Nicha a recent grad with mad talent who made these windows happen!❤️).
It’s about this time of year when I start feeling like a broken record, and this year is no exception - in fact I’d argue this year it matters more than ever…
As a small business owner, I pour countless hours combined with some blood, sweat (and plenty of tears 😂) into this business (there are plenty who think I’m crazy - fair enough, many days I’d agree). But I’ve always believed if you’re going to do something, do it right or not at all (I have my parents to thank for this value ❤️).
When I threw in the towel with the corporate world and started this business all those years ago, I made a conscious decision to avoid the status quo whenever possible (note, it’s usually possible —see blood, sweat & tears above) - to not get sucked into to what everyone else was thinking/doing - to think differently…
I also decided to seek out ways to contribute to my community, both locally & globally to leave this place better than I found it. It’s why we have a Circle of Giving Program , it’s why we’ve panted over 10,000 trees, it’s why we continue to support various children’s charities, as well as … And these are some of the very reasons my little business and many others just like mine don’t scale… and that’s ok. As long as we can make an honest living, we’ll continue to do it - not because we dream of becoming billionaires, but because we believe in what we’re doing and know that small acts often create big impacts.
So today (and let’s face it, as many days as possible) seek out and support the small businesses in your community… It matters more than you know. Those tax dollars stay in and directly benefit your community, those donations directly benefit your children’s schools and organizations. And those small businesses add vibrancy to your local communities.
Wishing you all a wonderful holiday season filled with love, hope and the belief that when we come together and help each other, everyone benefits. 💫