828 Hype

828 Hype šŸ“Asheville & Raleigh
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09/08/2026

The new Supreme collab isn’t for youāŒ
And that’s okšŸ‘It’s not for me either.
-Supreme’s been catching a lot of heat for their retail prices on their upcoming collaboration with the Japanese brand A. Presse., specifically regarding pricing. All the complaints I’ve heard voiced mention how they love the aesthetic of the items, but aren’t on board with the pricing. But here’s why the pricing makes sense.
-These items aren’t meant for the average Supreme buyer buying a $48 skate shirt. It’s a collaboration with a brand that focuses almost entirely on quality construction and craftsmanship. The items take a lot of time, money, & careful processes (aka more money) to create. That’s why the hoodies are $748 and the jackets are $3500. I wouldn’t personally spend it either, but it makes sense.
If you disagree, I want to hear about it. Let me know.
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Supreme x A Presse • What is A Presse? • A Presse Supreme collab • 9/10 Supreme collab • Why is the new supreme drop so expensive? • Supreme’s misunderstood collaboration

09/07/2026

Bootleg vs. Fakes: what’s the difference, and is either one okay?
-So much of what we wear today is inspired by or in reference to someone else’s work. A lot of the original designs we have seen iterated upon are for a utility such as military use, workwear, or sportswear.
-Bootlegs aren’t the same as a fake. Bootlegs take a design and change something about it. There are both good and bad bootlegs. The Bapestas are a great example of a bootleg that improved on an original design. I think that improvement is what makes a bootleg good. Sure it’s subjective, but Bapestas took an iconic design (AF1), and edited them to fit into their brand’s ideas. They didn’t just make a cheap copy. Also, the idea of a sneaker bootleg wasn’t as played out as it is now, so the idea of bootlegging was more original, if that’s even possible.
-We’ve also seen bad bootlegs. Expensive bootlegs. Uninspired bootlegs. I think a great example is the Revenge x Storm. They took a popular shoe, marketed it towards the same demographic, but the section of that niche that was more into streetwear, slapped a different branding on it, produced them as cheaply as possible, and sold them for $200. The worst part? They’d rip after a few wears. You couldn’t skate in them, even though they had the classic ā€œskate shoeā€ look.
-So the difference? Inspiration, effort, intention, whatever you want to call it. Actually caring about using a good design, seeing a way it could fit into your brand’s ideas, and making it fit with actual effort put into it. Not just a copy to try to steal some of the buyers from the original creator of said design. Stealing is part of fashion, part of art. It always will be. Nigo is an example of how ā€œstealingā€ designs can be respected and not just a negative thing. But that is still a point of contention for some. We’ll have a video on Nigo’s ā€œstolenā€ designs soon.
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Bapesta vs Air Force 1 • Revenge Storm vs Vans • Revenge Storm Quality • Revenge Storms BAD • Bootleg vs Fake • Reference vs Bootleg

09/06/2026

Why do YOU even like vintage? 🫵
-Do we like vintage because it’s old and represents a certain time in history? Or because it looks like it’s aged.
-I think to truly enjoy vintage you probably enjoy a little bit of both. If you just enjoy that it represents a time in history, and like it for the fact that it’s a time capsule of sorts, you might not wear it. You might want to preserve it and keep it as is. And that takes away the fun.
-If you like vintage just because it looks old… then you might not even like vintage. You’re probably buying modern ā€œsun fadedā€ ā€œthrashedā€ reproduction shirts. Those can be cool, but they are just imitations of the real thing.
-Many people just like that old clothes were made differently. It was before the mass consumption and production of today. Stuff tended to be made better.
Which do you prefer? Whats your reason for liking vintage?
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Old vs Aged • Why is vintage better? • why do we like vintage? • Thrashed vintage clothes

09/05/2026

The Hypebeast wave ended. Or did it?
-Supreme was all the rage in 2017. While it’s still around and doing well, it was the #1 subject of discussion back in the day. People who camped out for Supreme drops were called hypebeasts. If those people aren’t in the Supreme line anymore, where’d they go?
-I’ll tell you. They’re at vintage markets. Thrift stores. Curated true vintage shops. The popularity of Streetwear calmed down while the mainstream swarmed vintage.
-Now, vintage is more mainstream than ā€œhypebeast cultureā€ ever was. That’s undeniable. The numbers that prove that. The barrier of entry to the hobby of the hunt for vintage and collecting vintage is very low. Sure, it’s easier with lots of money, but it’s possible with very little. This has allowed vintage to explode in popularity to the point where your grandma likely knows now that she made a mistake donating her old concert shirts. But will this popularity last? Or is it just another wave?
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09/04/2026

šŸ¦Nigo: the master of side quests.
-Everyone knows Nigo from BAPE. Most know he’s now focused on Human Made. You likely know his connections with Pharrell, Billionaire Boys Club, Icecream, and Louis Vuitton. Now he’s Kenzo’s creative director.
-If you’re a bit more familiar with him, you may know he had a music career and a rap group. He was also in a punk band. He also had an MTV show… he also creative directed for a…winery?
-He’s really done everything. Nigo is a legendary creative that should get his flowers for more than just what made him known in the first place.
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Who made BAPE? • Nigo History • Who is Nigo? • Nigo Backstory • Nigo Jun Takahashi • Nigo Louis Vuitton • Nigo Creative Director

09/02/2026

North Carolina’s BIGGEST vintage event: North Carolina Vintage Bazaar
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Biggest Vintage Event in NC • NC Vintage Bazaar • Raleigh Vintage Market • Best vintage market

09/01/2026

🚨The Misleading ā€œAuthenticity Guaranteeā€
Many sales platforms like eBay and Grailed have been implementing authenticity guarantee programs or virtual legit checks, but you still need to be careful…here’s why.
-Some people see ā€œ###x Authenticity Guaranteeā€ on their homepage and don’t realize that NOT EVERY ITEM goes through the authenticity guarantee system. 😬 Sellers from other countries are often excluded from the program and there can be loopholes to any system.
-If you don’t know how to authenticate an item based on physical signsšŸ‘€, (which we don’t blame you for), here’s some telltale cues on which sellers are sketchy when shopping online for clothesā¤µļø
🚨Every item is deadstock (brand new).
🚨Prices too good to be true.
🚨Full size run availability of limited brands.
🚨Shipping from various countries.
🚨Mixed reviews.
🚨Recently made seller profile.
🚨Different backgrounds for every listing.
While none of these alone mean for sure a seller IS a scammer, they definitely can be hints towards that.
-Luckily, platforms like eBay and Grailed are pretty good at remedying issues when they come up, but that’s still a hassle to deal with. Make sure you stick to the platform’s guidelines when you’re shopping so you can stay protected.
šŸ“²Feel free to message us if you have any concerns about a seller and we can give you our opinion. Disclaimer: None of our opinions should be the end all be all for your decision.
*Nothing said in this video is meant to say definitively whether these platforms are misleading people or not, and is just an informational video on how to be an informed buyer online.
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How to authenticate clothes online • Saint Michael Legit Check? • is Grailed legit? • is eBay trustworthy? • how to tell when a seller is sketchy

08/31/2026

ā€œSupreme just puts their logo on stuff.ā€ šŸ—£ļø
I’m sure that’s a sentence you’ve heard.
So if Streetwear is ā€œdead,ā€ why is Supreme still the most relevant Streetwear brand?
-The Hypebeast wave of 2015-2019 brought the Supreme box logo in front of almost everyone on Earth.
-What we think of as mainstream Streetwear dwindled in popularity from 2020-now. The culture has shifted to the point that the mainstream appreciates vintage, Japanese, and luxury clothing more. So why do we still talk about Supreme? Why does it still sell?
-Supreme has a culture of its own. Sure, you could say it lost some of that when it sold to VFCorp in 2020. But they’ve been consistent. They always push more and more prices that feel true to Supreme’s identity. Every season, fashion influencers heavily push Supreme lookbook content because of this.
But I want to know what you think. I’ll give more of my thoughts in another video.
Why is Supreme still relevant? Is it, or am I wrong?
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Is Supreme still relevant? • How is Supreme still relevant? • Did Supreme fall off? • Supreme dying • Supreme Acquisition

08/30/2026

ā˜ ļøThe brand that RAISED prices to sell MORE.
-Mastermind Japan was founded by Masaaki Homma in 1997. He had previously worked for Yohji Yamamoto.
-Although it’s a success today, Mastermind struggled for years after its conception. Homma was told his products were too expensive for the quality customers were receiving compared to competing products. At the time, his T-shirts were 4,000 JPY ($26USD today). He decided he’d make something no one could compete with. He upped his quality standards, and his prices with them. It worked. Mastermind Japan now sells T-Shirts for ~50,000 JPY.
-This example Mastermind hoodie is an unfinished sample from 2018. It features a metallic foil print, heavyweight cotton, and Mastermind branding on the front & back. The sleeves are cut to have a wider silhouette at the wrists. The released version of this hoodie retailed at $1,550. This one is available for about 1/3 of that right now at 828.
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Mastermind Japan • Who made Mastermind Japan? • Mastermind Japan Sample Pieces

08/29/2026

šŸ‘•Japanese Fashion Brand? No, Japanese Fashion BAND
-The Tokyo S*x Pistols were legendary. It’s hard to believe that 5 of the fathers of the current Japanese Streetwear scene were all in a cover band together 30 years ago. But they were.
-Jun Takahashi, Hiroshi Fujiwara, Hiroki Nakamura, Hikaru Iwanaga, and Tomoaki Nagao. 5 names you should know if you’re into streetwear, modern punk fashion, or Japanese Ura Hara culture.
-Without this band, would all of these creatives have gone in the exact directions they did? I don’t believe so. The years they contributed to this band were some of the most formative for their careers, and the group being together most definitely impacted their creative processes.
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Tokyo S*x Pistols • Japanese Streetwear Godfathers • Most Influential Japanese Designers • The Avengers of Japanese Fashion

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