River Rock Inn & Bait Shop

River Rock Inn & Bait Shop River Rock is your complete bait and tackle provider for fishing Chequamegon Bay, the Apostle Islands, and the areas inland lakes and streams.
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We also have fun items for those "hard-to-buy-for" peeps on your gift giving list! Beautiful Motel Rooms too!

Greetings, Everybody! This just in!Quench your Meat-Thirst with a Bratwurst! Something new in store for you!We currently...
05/23/2026

Greetings, Everybody! This just in!

Quench your Meat-Thirst with a Bratwurst! Something new in store for you!

We currently have three of Jim's delicious blends, and soon to receive more! Come acquire them and then go fire them!

Yum! 😋😋😋

Have a Great Weekend, Everyone! Be safe out there!

05/23/2026

Great info to fish Lake Superior, thanks Caleb for putting this together.

05/13/2026

Thank you Romaine Quinn for standing up for the Fishing Industry!!!

Mornin', Folks! Happy Sunday, Everyone!The long-awaited, much anticipated, event-of-the-year is upon us! Ooo, Yummy! Muc...
05/03/2026

Mornin', Folks! Happy Sunday, Everyone!

The long-awaited, much anticipated, event-of-the-year is upon us! Ooo, Yummy! Much meatier than the Emerald Shiners we've been eatin' all winter!

We Got 'Em! Come Get 'Em! Have a Great Day, Everyone! 😋

Ice is out of the bay and 2nd Landing east of Ashland, WI as of April 24th 2026
04/24/2026

Ice is out of the bay and 2nd Landing east of Ashland, WI as of April 24th 2026

Still iced in at 2nd Landing east of Ashland, Wi. April 21, 2026
04/21/2026

Still iced in at 2nd Landing east of Ashland, Wi. April 21, 2026

With Beyond the Catch Guide Service – I just made it onto their weekly engagement list by being one of their top engager...
03/03/2026

With Beyond the Catch Guide Service – I just made it onto their weekly engagement list by being one of their top engagers! 🎉

With Angling Adventures Guide Service – I just made it onto their weekly engagement list by being one of their top engag...
03/03/2026

With Angling Adventures Guide Service – I just made it onto their weekly engagement list by being one of their top engagers! 🎉

02/25/2026

This is the reason we recommend hiring a guide when going out to fish in the Apostle Islands. This can change fast and is very dangerous!!! THANKS BRANDON for the Ice UPDATE...PLEASE BE SAFE

Come get you entery ticket and raffle tickets at River Rock Inn & Bait Shop. We have all of your tackle and Fresh Bait ...
02/25/2026

Come get you entery ticket and raffle tickets at River Rock Inn & Bait Shop. We have all of your tackle and Fresh Bait that you will need.. ready to catch the contest WINNER!!!

Who's ready to have some fun on the lake this weekend? It's going to be a great day! Tag your fishing friends and share this and someone might get a few raffle entries!

Address

1200 Lake Shore Drive W
Ashland, WI
54806

Opening Hours

Monday 6am - 8pm
Tuesday 6am - 8pm
Wednesday 6am - 8pm
Thursday 6am - 8pm
Friday 6am - 8pm
Saturday 5:30am - 8pm
Sunday 5:30am - 8pm

Telephone

+17156823232

Website

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