Dawg Day Frosé

Dawg Day Frosé 🍷Frozen Wine Slushies To-Go!
❄️Keeps fresh in freezer for weeks!
🎉Perfect for events or at-home enjoyment🏡
📍Athens, GA
📩DM for special orders
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🚨 OKLAHOMA WEEKEND UPDATE 🚨Athens, we’ve got a GAME WEEK UPDATE! 🏈🩷Our September calendar has had a little glow-up, and ...
09/16/2026

🚨 OKLAHOMA WEEKEND UPDATE 🚨

Athens, we’ve got a GAME WEEK UPDATE! 🏈🩷

Our September calendar has had a little glow-up, and there are TWO important changes for Oklahoma weekend that you’ll want to know about:

🩷 FRIDAY, SEPTEMBER 25
We’re adding a POP-UP SHOPPING EVENT at Dawg Day Frosé! Come shop, sip, stock up for Saturday and kick off one of the biggest weekends of the season with us.
Shop Open 4–8 PM

🏈 SATURDAY, SEPTEMBER 26 — UGA vs. OKLAHOMA
We’ve made a change to our original tailgate lineup! Find your frosé at:

Dawg Day Frosé Shop | 9 AM–1 PM
Sigma Phi Epsilon
Chi Phi ✨NEW LOCATION!
Sigma Nu ✨ NEW LOCATION!

Three tailgates + the shop = FOUR ways to Dawg Day before the Dawgs take on Oklahoma. 🙌🍓🏈

And can we take a second for our fraternity partners?! We are incredibly grateful to Sig Ep, Chi Phi and Sigma Nu for welcoming Dawg Day into their gameday traditions. Y’all give us some of the BEST days of our year, and we absolutely love getting to be part of the energy you bring to Athens on Saturdays. 🩷

SAVE THIS UPDATED CALENDAR and send it to your gameday crew — if you saved our original September schedule, this one replaces it!

Oklahoma weekend is going to be a BIG one, Athens.
We’ll bring the frosé. You bring the Dawg energy. 🐶🩷🏈

21+ to enjoy. Please drink responsibly.

🍓 MEET THE STAFF MONDAY 🍓This week, we're introducing McKenna! ❤️🖤Some people count down to birthdays...McKenna counts d...
09/14/2026

🍓 MEET THE STAFF MONDAY 🍓

This week, we're introducing McKenna! ❤️🖤

Some people count down to birthdays...
McKenna counts down to kickoff. 🏈
For her, Athens is all about red lights glowing over Sanford Stadium, coffee walks down Milledge, and tailgating with a Dawg Day Frosé in hand.

Her dream Athens Saturday? It's basically the perfect game day itinerary:
☕ Coffee walk on Milledge
🥞 Brunch with friends
❤️🖤 Getting ready for the game
🍓 Tailgating with a Raspberry Lime
🏟️ Watching the Dawgs Between the Hedges

Outside of DDF, McKenna is studying Business Marketing with concentrations in Business Analytics and Professional Selling—combining her love of math, creativity, communication, and problem-solving. (So yes... she has both the spreadsheets and the people skills covered. 📊✨)

A few fun facts about McKenna:
🀄️ She's secretly a Mahjong queen.
🏈 If there's a sport involved... she's probably trying to win.
🎶 Walk-up song: Try and Love Again by The Eagles.
😂 Guilty pleasure shows: Modern Family and Impractical Jokers.
🍽️ Favorite Athens restaurant:
🍓 Favorite DDF flavor: Raspberry Lime.

If McKenna could create the next Dawg Day Frosé flavor?
🫐🍒 Blueberry Cherry (and honestly... we'd try that.)

And to complete the sentence...
"It wouldn't be a real Athens weekend without... a view Between the Hedges." ❤️🖤

Now we want to hear from YOU...
👇 What's your favorite Athens game day tradition?

🐾 ATHENS… LET’S DO IT AGAIN! 💗🥤Y’all absolutely SHOWED UP last weekend, and we had the BEST time!! We loved seeing so ma...
09/11/2026

🐾 ATHENS… LET’S DO IT AGAIN! 💗🥤
Y’all absolutely SHOWED UP last weekend, and we had the BEST time!! We loved seeing so many familiar faces, meeting so many new Dawg Day friends, and kicking off tailgate season with you. ❤️🐾
So… same Dawg Day energy (but cooler), new weekend! 🙌
This Saturday, September 12th, we’re popping up in THREE spots around Athens so your favorite frozen w**e is never too far away:
📍 SΑΕ 10AM–NOON (Downtown- Pulaski)
📍 Sig Ep | 10AM–NOON (Milledge Ave)
📍 Phi Delt | 10:30AM–1PM (Greek Circle)
Come find the pink tent, grab an ice-cold frosé, and help us make Round 2 even more fun than Round 1. 💗
Athens, you reminded us last weekend exactly why we LOVE doing this. Let’s do it again Saturday! 🐾

Some traditions have been around for generations. Others are just getting started. 🐾🏈🩷Ring the Chapel Bell.Watch the Daw...
09/10/2026

Some traditions have been around for generations. Others are just getting started. 🐾🏈🩷
Ring the Chapel Bell.
Watch the Dawg Walk.
Call the Dawgs.
Find your people.
Pack the cooler.
And make sure there’s Dawg Day Frosé inside. 😉
Three years ago, we started pouring frozen w**e in Athens with no idea just how much you Dawgs would make us a part of your Saturdays.
Since then, we’ve served you at tailgates all over the Classic City, watched friends meet at our tent game after game, and seen Dawg Day become one of those little things that just feels like gameday in Athens.
And THAT might be our favorite part of this whole adventure. 🥹
Because Georgia football is about so much more than what happens between the hedges. It’s the traditions. The places. The people. And all those things you do every single gameday because it just wouldn’t feel like Saturday in Athens without them.
And with a 12:45pm KICKOFF, this week’s tradition starts on Thursday. ⏰
Stop by the shop Thursday or Friday 4-8pm or Saturday morning starting at 9am, grab your Dawg Day Frosé, pop it in the freezer overnight, and Saturday morning it’s ready to go straight into the cooler. 🙌
The Chapel Bell.
The Dawg Walk.
The cooler packed before kickoff.
And now… Dawg Day Frosé. 🩷
Three seasons down—and we couldn’t be happier to be part of your Saturday tradition.
GO DAWGS! 🐾

🔥🏈 HOME GAME WEEKEND, ATHENS!!! 🏈🔥Y’all SHOWED UP AND SHOWED OUT last weekend — and we’re ready to do it ALL OVER AGAIN!...
09/10/2026

🔥🏈 HOME GAME WEEKEND, ATHENS!!! 🏈🔥
Y’all SHOWED UP AND SHOWED OUT last weekend — and we’re ready to do it ALL OVER AGAIN! 💕🥤
The Dawgs are back Between the Hedges this Saturday, and your tailgate cooler has one very important assignment: KEEP. THE. FROSÉ. COLD. 🧊😎
🍓 Strawberry
💗 Raspberry Lime
🍑 Peach
🥒🍉 Cucumber-Watermelon
SHOP HOURS THIS WEEK:
💕 Thursday | 4–8 PM
💕 Friday | 4–8 PM
🏈 Saturday | 9 AM–1 PM
With an EARLY KICKOFF, we highly recommend grabbing your bottles Thursday, Friday or early Saturday morning you can load the cooler, find your tailgate and get ready to CALL 👏 THOSE 👏 DAWGS! 👏
📍175 Tracy Street, K-4
💌 Need a special order? DM us!
Last weekend was SO MUCH FUN. We loved seeing our regulars, meeting so many new faces, and watching y’all roll out with coolers full of frosé. Athens, can we top it this weekend?! 👀
UGA vs. Western Kentucky. Frosé to go. Cooler stocked. Dawgs on top.
Sounds like a pretty perfect Saturday to us. ❤️🖤

🍓 MEET THE STAFF MONDAY 🍓This week we're introducing one of the OGs... Brenna! 💕Before Dawg Day Frosé had thousands of ...
09/07/2026

🍓 MEET THE STAFF MONDAY 🍓
This week we're introducing one of the OGs... Brenna! 💕

Before Dawg Day Frosé had thousands of customers, dozens of events, and game day lines down the sidewalk... Brenna was already part of the team. She's been with us since the beginning, which means she's witnessed just about every unforgettable DDF moment.

Including...
🐹 A girl carrying a hamster around at a FIJI party.
💃 Moms at Parents Weekend throwing high kicks after a few frosés.
(If you've been to enough Athens events... somehow both of those make perfect sense. 😂)

She's also the genius that came up with our name! 🙌🏻

For Brenna, Athens starts with fries and feta dressing. And if someone only had one day to experience the Classic City, she'd send them all over town—from and to the , the , and finally for an espresso martini.

Basically... she's our unofficial Athens tour guide.

Her favorite DDF memory?
❤️ Our very first Twilight Criterium
She's been part of the ride ever since.

A few fun facts about Brenna:
🍊 Her personality in a flavor? Blood Orange—a fan favorite with a little sass.
🏖️ Dream frosé destination? Any beach.
🍽️ Favorite Athens restaurants: &
🍳 Favorite hidden gem:

🎶 Walk-up song: Dog Days Are Over by Florence + The Machine.

If Brenna could create the next Dawg Day Frosé flavor, she'd mix up an Elderflower Grapefruit... and honestly, that sounds pretty amazing.

Her favorite spot to people watch? The front yard of SAE - for any home game!

Now we have to know...

👇 What's the most "only in Athens" thing you've ever seen?

🏈🐾 SEPTEMBER 5TH — WE’RE TAKING OVER ATHENS! 🩷🥤The Dawgs are back between the hedges, and we’re making sure an ice-cold ...
09/04/2026

🏈🐾 SEPTEMBER 5TH — WE’RE TAKING OVER ATHENS! 🩷🥤
The Dawgs are back between the hedges, and we’re making sure an ice-cold Dawg Day Frosé is never too far away. 🙌
For the UGA vs. Tennessee State game, you can find us at THREE tailgates around Athens:
📍 Downtown | ΣAΕ — 10AM–2PM
📍 Milledge Ave | ΣΦΕ — 10AM–2PM
📍 Greek Circle | ΦΔΘ — 11AM–3PM
We intentionally spread out across town so wherever your gameday takes you, there’s a cold frosé waiting nearby. 💗
And if your tailgate is somewhere else? Stock your own cooler! 🧊🥤

🏠 DAWG DAY SHOP OPEN 9AM–1PM
Swing by on your way to the tailgate and grab your favorites to-go!
Three tailgates. One open shop. A whole lotta frosé.
ATHENS, WE’RE READY FOR GAMEDAY. 🏈🐾
Tag your tailgate crew + SAVE this post so you know where to find us Saturday! 🩷

🏈 IT’S FINALLY HERE, ATHENS!! 🏈The Dawgs are home, the coolers are coming out, and TAILGATING SEASON IS BACK! 🙌🐾Georgia ...
09/03/2026

🏈 IT’S FINALLY HERE, ATHENS!! 🏈
The Dawgs are home, the coolers are coming out, and TAILGATING SEASON IS BACK! 🙌🐾
Georgia kicks off the home season Saturday against Tennessee State, which means there’s only one very important question…
Is your cooler ready?!
Stop by Dawg Day Frosé Thursday starting at 4PM and stock the freezer with your favorite frosé before Saturday! Grab a bottle (or a few 😉), get ’em frozen, and come gameday, all you have to do is fill the cooler and head to the tailgate.
🍓 Frosé: ✔️
🧊 Cooler: ✔️
🏈 Dawgs at home: ✔️
🎉 Saturdays in Athens: WE’RE SO BACK.
See you Thursday at 4PM! 💗🐾

🏈 YOUR TAILGATE COOLER CALLED… IT WANTS FROSÉ. 💕🐾Tailgating with Dawg Day Frosé couldn’t be easier:💕 Stock up early at t...
09/02/2026

🏈 YOUR TAILGATE COOLER CALLED… IT WANTS FROSÉ. 💕🐾
Tailgating with Dawg Day Frosé couldn’t be easier:
💕 Stock up early at the shop
❄️ Keep your bottles frozen until gameday
🧊 Toss them in an iced-down cooler
🏈 Head to the tailgate
🥤 Pop in a straw and GO DAWGS!
No blender. No mixing. No mess. Just delicious frosé ready to go wherever your Saturday takes you.
And remember — each bottle contains TWO glasses of w**e, so plan that cooler accordingly. 😉
Football season is here, Athens. Fill the freezer beginning at 4pm on Thursday. Fill the cooler on Saturday. LET’S TAILGATE! 🐾🏈
📍175 Tracy Street, K-4
Athens, GA 30601

Address

175 Tracy Street K-4
Athens, GA
30601

Opening Hours

Thursday 4pm - 8pm
Friday 4pm - 8pm
Saturday 11am - 3pm

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