University Spirit - Athens

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University Spirit - Athens University Spirit was established in 1975 and has been serving the Athens community as a retail store of Greek and Georgia gifts and apparel.

We are your One Stop Greek Shop and strive to provide the BEST selection of officially licensed Greek Gifts and Greek Apparel, and Georgia licensed Apparel and Gifts. We also strive to provide you with the BEST customer service around because YOU are why we are here and why we love what we do!! We have been in Athens since 1975 and are fully owned and operated by a family of UGA Alumni and UGA Greek Alumni. We appreciate your support of our locally owned small business serving the Georgia and Greek community in this wonderful town!!

New in Smathers & Branson items!! This new design is definitely a top favorite!
10/20/2026

New in Smathers & Branson items!! This new design is definitely a top favorite!

It’s a beautiful Game Day in Athens! Go Dawgs!! ❤️🖤
10/17/2026

It’s a beautiful Game Day in Athens! Go Dawgs!! ❤️🖤

10/14/2026

Fall is in the air!!

Polo Wall Restock!! All new polos are out and restocked in time for you to come grab one before tailgating in Athens or ...
10/07/2026

Polo Wall Restock!! All new polos are out and restocked in time for you to come grab one before tailgating in Athens or hitting the road to Tuscaloosa this weekend!

When BeBe’s birthday is also GameDay in Athens, she’s going to need Bulldog red roses to celebrate. Happy Birthday, BeBe...
10/03/2026

When BeBe’s birthday is also GameDay in Athens, she’s going to need Bulldog red roses to celebrate. Happy Birthday, BeBe! You are loved by so many! ❤️🖤 Go Dawgs!

We had a great time helping Dawg fans stripe out Sanford Stadium today! We look forward to seeing you again tomorrow fro...
09/26/2026

We had a great time helping Dawg fans stripe out Sanford Stadium today! We look forward to seeing you again tomorrow from 10am-5pm. Go Dawgs!
❤️🤍🖤

New Onward Reserve! Just in time for Game-day tomorrow! Go dawgs! In store and online ♥️
09/25/2026

New Onward Reserve! Just in time for Game-day tomorrow! Go dawgs! In store and online ♥️

09/21/2026

Our Limited edition UGAxAthens Mahjong Tiles, Mats, and Complete Sets have arrived!!

Address

700 Baxter Street, Suite 500
Athens, GA
30605

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 12pm - 5pm

Telephone

+17063532677

Website

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