Southern Throne Boutique

08/22/2025

We’re hitting the reset button at Southern Throne.
The Royal Reset Sale marks the beginning of a fresh start for our business — and for your closet too.

Everything on the site is $20 & under as we clear space to make way for what’s next. This is your chance to grab timeless favorites before they’re gone.

Shop now at www.southernthrone.com and join us as we step into this new chapter together.

05/25/2025

We are so thankful of the continued support of the Athens community!

Thank you to Athens Main Street for providing us with the continued resources and tools to grow Southern Throne after the storm.

05/09/2025

🎶 Tonight! Merchants Alley Happy Hour 🎶
Presented by Rep. Danny Crawford
Spring tunes sponsored by Window World

🎤 Music starts at 5:30 PM – don’t miss out!
Bring your blue cup from any downtown restaurant and enjoy the vibe.

See you in the Alley!

02/14/2025

We’re missing our Galentines this year, but that doesn’t mean you have to miss out on a deal! While our doors are still closed, you can shop online and treat yourself to 60% OFF all clothing starting tomorrow at 12PM!

Snag your favorite styles before they’re gone! www.southernthrone.com

12/31/2024

We love our friends at Trinity’s. They had some damage associated with the tornado. Check out their website for the cutest giftable items (and snag something for yourself too).

We recently spoke to Amy Higginbotham - owner of Trinity's - and she received the following message from a patron who placed an order from the state of Utah.

"I just wanted to make sure you have some money coming in while you are going through this disaster. Prayers with you and Athens during this time."

You can support Trinity's by shopping on their website at https://trinitysofathens.com/

12/30/2024

Grab a bite on the square for Lunch or Dinner today.

Several of our delicious down athens restaurants are open today and ready to feed you!

Athens Main Street just received word that Lucia's Cocina Mexicana Athens will open for lunch on 12/30/24. You might have to park and walk a block or two, but let's support our open restaurants.
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