Sandy Ruben and Associates

Sandy Ruben and Associates Representing Toys and Children's Products throughout the Southeast

Sandy Ruben and Associates Road Reps:

Sandy Ruben (NC/SC/VA/AL/MS) 843-696-4464 [email protected]

Katherine Hodges (NC/SC) 919-244-8774 [email protected]

Don Smith (GA) 919-749-8038 [email protected]

Valerie Bernstein (AL/TN/GA) 678-595-3062 [email protected]

Misty Blalock Audish (NC/SC/VA) 704-258-7367 [email protected]

Rachel Jones (VA/NC) 218-230-8898 toysalesrep@hot

mail.com

Catherine Coury (NC) 732-841-9372 [email protected]

Daryll Gunter (FL/GA) 850-838-6568 [email protected]

Karen Bortle (KY/TN) 913-787-3125 [email protected]

Boone Forst (SC) 828-260-1566 [email protected]

Melanie Minery (NC/SC) 919-760-9358 [email protected]

Lizzie Lerner (FL) 312-838-1499 [email protected]

Crystal Lemon 347-261-1136 [email protected]

Love Bright Stripes and Puffy Art! 💜💚🩷 AmericasMart Atlanta ASTRA
09/08/2026

Love Bright Stripes and Puffy Art! 💜💚🩷 AmericasMart Atlanta ASTRA

09/04/2026

We LOVE Charm It! Make a Charm Charcuterie! 🩷💞🩷

✨ NEW LINE ALERT — COI Play! ✨We’re excited to introduce COI Play, a California-born children’s brand created to inspire...
08/07/2026

✨ NEW LINE ALERT — COI Play! ✨

We’re excited to introduce COI Play, a California-born children’s brand created to inspire creativity, focus, and imagination through fun, functional, and artistic products.

The name COI stands for Creative, Original, and Intentional — a perfect reflection of the brand’s belief that every child has their own creative potential just waiting to be explored. 🎨💡

Founded by California product designer Bennie Mo, COI Play brings together a global team focused on creating thoughtful products that encourage kids to express themselves and have fun along the way.

And we love this part too — a portion of every sale supports environmental and animal causes. 🌎🐾

🌈 NEW LINE ALERT: Wikurio Creations – Helius! 🌈Meet Helius, the colorful hands-on puzzle with infinite solutions! Each s...
08/04/2026

🌈 NEW LINE ALERT: Wikurio Creations – Helius! 🌈

Meet Helius, the colorful hands-on puzzle with infinite solutions! Each set includes 12 curved pieces that connect, twist, stack, and loop together to create endless designs.

Kids can explore:

✨ Symmetry by pairing the left- and right-hand shapes
✨ Stackability with colorful patterns and creative structures
✨ Unique configurations ranging from organized designs to wild, unexpected creations

Helius encourages creativity, problem-solving, and open-ended play—all while keeping busy hands engaged! Recommended for ages 5+, it’s a fun and eye-catching addition to any toy or gift assortment.

AmericasMart Atlanta ASTRA

✨ **New Line Alert!** ✨We’re BEYOND excited to introduce ZOMI GEMS, an adorable children’s accessory collection filled w...
08/03/2026

✨ **New Line Alert!** ✨

We’re BEYOND excited to introduce ZOMI GEMS, an adorable children’s accessory collection filled with colorful jewelry, necklaces, bracelets, bags, wallets, sunglasses and more! 💕🌈

Kids will love the fun designs, bright displays and collectible styles—and retailers will love the familiar licensed favorites, including 💕Barbie and Hot Wheels products! 💖🏎️

Perfect for gifting, impulse purchases and adding a little extra sparkle to your store. Contact your Sandy Ruben & Associates sales rep for more information! 🛍️✨
ASTRA AmericasMart Atlanta

🧸 **Say hello to McHugs!** 🐧🐰🐭We’re excited to welcome this adorable new plush line featuring **over 400 items**—from cl...
07/28/2026

🧸 **Say hello to McHugs!** 🐧🐰🐭

We’re excited to welcome this adorable new plush line featuring **over 400 items**—from classic cuddly animals to fun, unexpected favorites!

Some McHugs plush include soothing **lavender filling** and can be gently warmed in the microwave, making them more than just cute. They’re cozy, comforting, and functional too!

Perfect for gift shops, toy stores, hospital gift shops, and specialty retailers looking for plush with a little something extra. 💜

Contact your Sandy Ruben & Associates rep to learn more about McHugs!
AmericasMart Atlanta ASTRA

🚨🚨NEW LINE ANNOUNCEMENT🚨🚨Geneva SupplyFeaturing three fantastic brands: 🌈Happyland✨imaginative play with adorable, inter...
07/21/2026

🚨🚨NEW LINE ANNOUNCEMENT🚨🚨
Geneva Supply
Featuring three fantastic brands:
🌈Happyland✨imaginative play with adorable, internationally loved playsets designed for young children.

🏎️Meccano✨brings hands-on engineering to life with building systems available in three skill levels for ages 5 through 16+.
🧸Snuggle Buddies ✨offers luxurious, lovable plush characters made from recycled materials. These whimsical, collectible plushes are perfect for gifting and provide excellent quality and value.

We can’t wait to share these exciting new products with you!
AmericasMart Atlanta ASTRA

Another great start to our day! A HUGE Thank You to SparkJump for our delicious Mimosa Morning! We are here until Sunday...
06/13/2026

Another great start to our day!
A HUGE Thank You to SparkJump for our delicious Mimosa Morning!
We are here until Sunday evening so come see Sparkjump’s fantastic kits:)

Quesadillas & Margaritas is on! Thank you MAGNA-TILES Brand Magnetic Building Sets - Come join the fun!
06/12/2026

Quesadillas & Margaritas is on! Thank you MAGNA-TILES Brand Magnetic Building Sets - Come join the fun!

Address

40 John Portman Boulevard NW Bldg 2 Suites 780/788/781
Atlanta, GA
30303

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