For more information, go to http://monkeyballsports.com/wp/?product=box-of-12-golf-balls
Our Story
We’ve got what we think is a good idea – launch a business that promotes fun, golf, and fighting cancer – and make a profit. Simply put, this is a business that combines:
►Golf Products
►Brand Marketing & Digital Strategy
►A lot of Fun
►Helping Fight Testicular Cancer
The fun began on the golf course when I was having an awful game, losing balls left and right until my sack was empty. When it was my turn to tee off on the 15th hole it was obvious to friends I had no more balls. A witty friend was quick to respond, tossed me a ball and told me “Why don’t you slap this monkey, that’s about all your good at.” And the branding idea for a golf ball was born. A golf ball called “MonkeyBall™” and a catchy phrase “Slap Your Monkey™”
When I got serious about brand marketing a golf ball called “MonkeyBall™”, I decided I had to stop asking friends about the idea as friends tend to tell you what you want to hear. So I ventured out to a few golf stores in Birmingham Alabama where I live (Georgia transplant) and see if I could get a rise out of anyone with the catchy phrase “Slap Your Monkey™”. I decided Dick’s Sporting Goods might be a good place to start to conduct some ad-hoc questionnaires about the brand. A few minutes at Dick’s and I blew over to another sporting goods store, and again and again until I was sure I had cracked this nut. It turns out that all the guys I approached (I was too chicken to ask any ladies) loved the idea and consistently asked me where they could get a case of MonkeyBalls™”. It wasn’t much longer after that I spent a couple of hundred bucks to test the water and conducted a survey with survata.com . The results were phenomenal – basically 60% of all polled indicated they felt strongly they would buy the ball, they believed others would buy the ball, and they even believed others would buy the ball for a friend! We want to start with golf balls and golf products t(hats, tees, shirts etc.) with an initial laser like focus on golf balls as we believe this is the most promising market segment in terms of demand, acceptance of the brand, prospective profit margins, and ease of entry. Why do we believe this?
►Golfers love a good joke on the course, there is demand (see survey results below)
►Our survey results show huge promise with a 4% margin of error
►Risk of market entry is low – this is a tested and huge market
►Manufacturing and Distribution Channels are readily available
►Startup Costs are Low and our crowdfunding campaign is realistic
