01/05/2026
How To Apply a Face Serum Correctly
Should You Apply Serum Before or After Moisturizer?
Serums typically have more lightweight formulas; however, moisturizers create a protective barrier over the outermost layer of the skin to lock in moisture.
As such, a serum should always be applied before a moisturizer, as this maximizes the contact it has with the skin, helping to achieve the desired effect. The moisturizer then works to lock those ingredients in and provide additional benefits.
Should You Apply Oil Before or After Serum?
Much like moisturizers, facial oils are slightly heavier than serums so create a protective barrier over the skin. As serums are often water-based, so lighter in weight, we always recommend applying them first to make it easier for them to be absorbed.
Should You Apply a Serum Before or After a Concentrate?
Concentrates are very similar to serums and help to target specific skin concerns. However, while serums often bring together multiple ingredients, concentrates usually consist of one key ingredient, like hyaluronic acid or retinol. A concentrate should be applied before a serum to allow that key ingredient to take effect without being diluted by other ingredients.
Apply the concentrate onto the face after cleansing and toning, wait two minutes, then apply a serum.
How to Apply Serum on the Face
Applying a serum before a foundation is a great way to hydrate the skin without leaving it feeling greasy. Here’s how to add one to your regimen.
