09/18/2026
How do you turn a 3-minute routine wash into loyal, monthly members? At Ocean Blue, it was simple: They “Put the FUN back in to it!”
For Ocean Blue Car Wash owner Alexander Lazar, the answer was transforming the wash tunnel into an unforgettable experience. By outfitting their Flagstaff tunnel with G&G’s ColorWash® PLUS dynamic lighting, Ocean Blue achieved:
• Higher Membership Growth: Their locations with ColorWash® consistently outperform non-equipped locations in membership accounts.
• More Frequent Visits: Successfully converting single-visit retail customers into active monthly members.
• Custom Community Engagement: 1,000+ custom color options to create dynamic themes for holiday events, fundraisers, and local promotions.
• Tunnel-Tested Durability: Built with IP68 waterproof protection and chemical-resistant housing for demanding wash environments.
“Our membership counts and repeated visits are more at these two locations than the other locations that we have, and I attribute that to ColorWash.” - Alexander Lazar, Owner, Ocean Blue Car Wash
Watch the video below to see how dynamic tunnel lighting drives real ROI and customer retention. Drop a comment & tell us what custom lighting themes or features are you running in your tunnels?