WatchGauge

Curating the Best of the Best Microbrands on the Planet for our Clients! WatchGauge specializes in microbrands and affordable timepieces for real watch guys!

A specialty online watch shop, owned and operated by a passionate wrist watch enthusiast!

10/25/2023

It's all in the details, and this Amphion has them all.

https://watchgauge.com/collections/nth

09/22/2023

A true legend in the making, The all-new NTH Näcken Vintage Black is a masterpiece from our Legends Series. With its classic design and modern precision, it's not just a watch; it's a statement of style and sophistication.

https://watchgauge.com/collections/nth

09/11/2023

A Legend is Born!

The NTH Legends Collection is Available Now on WatchGauge.com!

https://watchgauge.com/collections/nth

06/06/2023

05/30/2023

Check out the great writeup on our newest partner brand, ProTek Watches!

https://iwmagazine.com/a-watch-pro-launches-protek/

iW Magazine
ProTek Watches

American Brands A Watch Pro Launches ProTek May 25, 2023 Share Share on Facebook Share on Twitter Pinterest Email By Gary Girdvainis While Barry Cohen may not be a household name for most watch consumers, I can almost guarantee you know his work. As the founder of Luminox back in 1989, Cohen establi...

05/18/2023

https://youtu.be/kQ9InhfrVcQ

After about 1 year of owning this watch, it is still one of my favorite watches in my personal collection!

So I figured I'd give it a quick review.
Thanks for "Watching"!

https://watchgauge.com/collections/zodiac-watches

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482 Followers, 45 Following, 1044 Likes - Watch awesome short videos created by WatchGauge

05/11/2023

The Week in Watches with WatchGauge & iW Magazine

Franck Muller, Oris, and Wilbur Watch Co

This Week on The Week in Watches:Franck Muller Releases from WatchLand!New variants of the Grand Central Tourbillon, the Giga Tourbillon, and moreOris toys w...

05/02/2023

Fascinating interview with Barry Cohen. Watch industry pioneer, and Founder/Owner of ProTek Watches!

Enjoy!

Regarded as a pioneer in the wrist watch industry, Barry Cohen is the man who brought Self-Illuminating Tritium Technology to the consumer Wrist Watch Market...

04/22/2023

I am super happy to be an Authorized Retailer of the Official Watch Brand of the United States Marine Corps.

ProTek!

Designated the Official Watch Brand of the United States Marine Corps, I'm super excited to now be selling ProTek Watches!https://watchgauge.com/collections/...

04/17/2023

WatchGauge and iW Magazine are at it once again!

John & Gary discuss the New Releases form Watches and Wonders from TAG Heuer, Hublot, and Zenith Watches

Enjoy!

John and Gary delve into the details of these exciting new releases from Zenith, TAG Heuer, and Hublot, presented at the prestigious Watches and Wonders show...

Address

Bayport, NY

Telephone

631-392-TIME (8463)

Website

http://www.watchgauge.com/

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Our Story

The WatchGauge Story

In May of 2016 while on a business trip to Michigan, John Keil had dinner with two longtime friends and fellow watch industry veterans. In deep conversation discussing the difficulties that the high-end watch industry has been going through in recent years, the discussion shifted to the amazing boom of unique, high quality micro-brands coming to the market.

As guys who are passionate about all types of watches, all three agreed that some of these micro-brands are extremely well made, have fantastic designs, and are without a doubt one of the fastest growing luxury timepiece based communities around. The current lack of a great central location of information surrounding this community, as well as trusted source to purchase many of the best micro-brands, has made it difficult and time consuming for newer watch enthusiast to really break into, learn about, and become an owner in this new and exciting market.

This was the inspiration behind WatchGauge! Follow us as we guide you through this exciting new era in the watchmaking tradition!

About Our Founder

"After getting recruited as a National Sales Manager for a German watch brand in 1999, I not only found a new career, but a new passion. Always intrigued by fine timepieces, I found myself reading every industry magazine and brand catalog from cover to cover as well as speaking with anyone willing to teach me more about the watch industry, which is still my practice to this day!

After a few years, I ended up managing one of the most prestigious watch and jewelry stores in New York where I remained for almost 15 years. It was around this time in 2014 where my entrepreneurial spirit and passion for the watch industry lead me to leave the comfort of a regular paycheck and start a successful consulting business within the industry as well as become a contributing writer and resident retail expert with Quill & Pad.

I cannot be more excited to bring my lifelong passion for timepieces to our growing community in an exciting, unique blend between designers and enthusiasts.”

What puts WatchGauge above the rest?

WatchGauge will be so much more than just another site where you can buy a watch! Collectively, we have over 60 years hands-on customer experience in the watch world. This knowledge is going to be put to use researching and curating the best-of-the-best in terms of select micro-brands to partner with and promote to our community. With thousands of new brands and models coming to the market, only a very few live up to our standards and meet our following requirements of:

QUALITY

Fantastic construction using the best materials with great attention to detail and durability.

EXCLUSIVITY

You won’t typically find any of our brands sitting ready in any Amazon, Overstock, or other chain warehouse.

DISTINCTIVE

We’re looking only for watches that have a story, quality, and designs that will initiate a conversation among friends, family, and strangers alike just glancing over at your wrist.