South End Surf 'N Paddle

South End Surf 'N Paddle Proprietor: Matt & Kristen Bekelja We have boards from brands like Stewart Surfboards, East Coast Surf and Evolve Paddleboards.
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The South End of Long Beach Island’s complete surf and paddleboard outfitter, a family-owned an operated shop with knowledgeable staff, selling quality surfboards, paddleboards, gear and apparel with surf lessons, kids surf camps, and SUP ecotours. We believe that paddling is for everyone and welcome all experience levels.

Hero’s Weekend is just around the corner, and we couldn’t be more excited for a weekend filled with empowering experienc...
09/18/2026

Hero’s Weekend is just around the corner, and we couldn’t be more excited for a weekend filled with empowering experiences, connection, and appreciation for our veterans and first responders! 🇺🇸

There’s still time to make an impact! Join us in creating another unforgettable Hero’s Weekend by donating today and helping us give back to the heroes who have given so much 🤙🏼

09/05/2026

It’s Labor Day Weekend at South End 🏄🏼‍♂️ We have end of season sales, surfboard and paddle board deals, and an Elvis appearance outside the shop on Sunday!

Come on by!

08/28/2026

South End Surf Lessons from above 🌊🏄🏼‍♂️☀️🐚

Catch the waves, soak up the sunshine, and make some summer memories with us 🤙🏼Book your South End experience today!

There’s still plenty of summer left to ride the South End stoke! 🏄🏼‍♂️🌊🌞🦈From private and group lessons to Big & Little ...
08/20/2026

There’s still plenty of summer left to ride the South End stoke! 🏄🏼‍♂️🌊🌞🦈

From private and group lessons to Big & Little Grom Camps, there are plenty of ways to make the most of the summer weather and waves on the island!

Book your summer surf adventure online today!

Some of our recent paddle-perfect pictures! Our world-famous Eco Tours make for the perfect family adventure! 9 AM is id...
08/17/2026

Some of our recent paddle-perfect pictures! Our world-famous Eco Tours make for the perfect family adventure! 9 AM is ideal for calm winds and spotting some of our favorite marine life 🐢

Book your Eco Tour today! 🤙🏼

08/14/2026

Some familiar faces from out on the water 🏄🏼‍♂️ Our Junior and Lead Surf Instructors are what make every surf experience at South End so memorable! We couldn’t do it without them 🤙🏼

Ready to hit the waves? Book your surf lesson online today!

08/11/2026

Johnny B showing off our one-of-a-kind hats 🧢🏄🏼‍♂️ There’s still plenty of summer left to rock your South End hat on the island! Come stop by and grab yours!

A few of our favorite surfboards that have rolled through the shop this summer 🏄🏼‍♂️🌊🏄🏼‍♀️Wynn Wyneva Shortboard🏄🏼‍♀️Wyn...
08/05/2026

A few of our favorite surfboards that have rolled through the shop this summer 🏄🏼‍♂️🌊

🏄🏼‍♀️Wynn Wyneva Shortboard

🏄🏼‍♀️Wynn Surfboards Sisi Slider Classic Single Fin

🏄🏼‍♀️9’ Freedom Hull – A triplane hull design that gets up to speed quickly on the paddle while staying light under your feet. Ride it as a 2+1 or quad for different styles and conditions.

🏄🏼‍♀️Wynn Mini Tanker – The perfect board for anyone ready to make the jump from a soft top to fiberglass. Ride it as a single fin, 2+1, or quad, giving you plenty of versatility as your surfing progresses.

Stop by the shop to check them out and find the board that’s right for you!

Hero’s Weekend is back this September! 🇺🇸We’re proud to host our 2nd Annual Hero’s Weekend in partnership with Alpha Wav...
07/31/2026

Hero’s Weekend is back this September! 🇺🇸

We’re proud to host our 2nd Annual Hero’s Weekend in partnership with Alpha Wave and Semper Fi, a nonprofit organization dedicated to reducing isolation among veterans and first responders by building community through empowering experiences.

Last year, thanks to your incredible support, we raised over $17,000 and welcomed 30 veterans for a weekend filled with surfing, yoga, connection, and unforgettable memories🏄🏼‍♂️ This year, we’re aiming even higher with a goal of $24,000. Every donation helps make this life-changing weekend possible and gives us the opportunity to serve those who have served us.

Join us in making a difference and help us create another unforgettable Hero’s Weekend by donating today🤙🏼

Explore the hidden treasures of Mordecai Island with us at South End 🐢🌞With Eco Tours heading out multiple times a day, ...
07/29/2026

Explore the hidden treasures of Mordecai Island with us at South End 🐢🌞

With Eco Tours heading out multiple times a day, there’s no better way to get outside, explore the bay, and make unforgettable summer memories!

Whether you’re a first-timer or an experienced paddler, this adventure is perfect for all skill levels. Book your tour online today 🤙🏼

Address

220 S Bay Avenue
Beach Haven, NJ
08008

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+16094928823

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