The Purple Goose

The Purple Goose The Purple Goose is a specialty clothing and accessories boutique with a fun curated collection. Our shop in Paoli is open weekly Thursday-Sunday, 11-5.

Our Verona shop is open for Market Week, the 3rd week of every month! We have TWO locations! One storefront is in a small artist community in Paoli, Wisconsin (6890 Paoli Rd) and the other storefront is in Verona, WI. The hours posted on Facebook are for the Verona store. Paoli is open Fri-Sun 11-5. If you’d rather shop online, download our iOS or Android app for easy shopping from anywhere!

09/09/2026

It's almost time for September Market Week & we are so excited about this collection. We've started to tag & steam the new arrivals & we can tell you, you're going to LOVE what you see.
We'll be posting about our special events during that week soon,too.

And of course, we are always open on line at and we'll be open in Paoli like usual Thursday-Sunday.

09/06/2026

What a weekend! The Art Fair brought so many amazing artisans, art lovers and a whole bunch of people with great energy ready for some FUN!

We're so lucky to have our cute little building. We get to hear the live bands, smell the delicious food and meet people from all over. Plus, we get to see you try on all the cute clothes:)

The Purple Goose shop will see you all again in Paoli this Thursday at 11:00.
The Art Fair will back Labor Day weekend 2027 so go ahead & mark your calendar now💜

09/04/2026

📣RE-STOCKED NOW IN PAOLI📣

Our bestselling K'lani Team Spirit
hair tie/ bracelet packs are back.
You'll find all your favorite Midwest team colors but don't wait, these go fast. (If you aren't a team colors girl but love the K'lani ties,we've got lots of new ones in for you, too💜)

We're open Saturday & Sunday over Labor Day weekend 11-5.

💥AND DON'T MISS the incredible art fair in Paoli this weekend. There's so much to do & so much to see this Labor Day weekend.

👓 Can you have too many readers?We say ABSOLUTELY NOT! 😂One for the purse. One for the car. One by the bed. And one to m...
09/03/2026

👓 Can you have too many readers?

We say ABSOLUTELY NOT! 😂
One for the purse. One for the car. One by the bed. And one to match your outfit! We love to read, we might as well look cute doing it! 💜🪿
Come get your “just one more pair” at The Purple Goose in Paoli

The fall bag edit has arrived. Whether you carry everything but the kitchen sink or just the bare minimum, you'll love t...
09/03/2026

The fall bag edit has arrived. Whether you carry everything but the kitchen sink or just the bare minimum, you'll love these options. Take a closer look on line now 💜

09/02/2026

Live Sale! New Handbags and K*T Denim

08/30/2026

We're open Sunday 11-5 in Paoli today ☀️Market Days may be over in Verona but we'll take good care of you here.

The season is slowly shifting and we've got great pieces to wear now AND later.

08/28/2026

Cargo jeans and buttery soft too!Perfect outfit for concerts or back to school!
💜🎶📚

08/28/2026

Have I ever told you…?

08/27/2026

We can't help it, we have to show you. Here a look at a FEW things we've ordered💜
It was a successful trip and we're already DREAMING about the fun ahead of us.

Address

6890 Paoli Road
Belleville, WI
53593

Opening Hours

Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+16088452368

Website

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