07/22/2026
CUSTOMER: "How much will it cost for a day of guiding 2 people?
Guide: "$400 Dollars."
CUSTOMER: "That's WAY too expensive for the day!!"
Guide: "How much do YOU think it should cost?"
CUSTOMER: "No more than $300 Dollars - MAX!
Guide: "I can't justify my time for that."
CUSTOMER: "Guides like you are so greedy."
Guide: "Sorry you feel that way. Why don't you go out fishing by yourself?"
CUSTOMER: "I've never fished that lake before."
Guide: "For $200 Dollars, I'll show you exactly where to go.
CUSTOMER: "Deal!! Let's do it."
Guide: Make sure you have three way rigs, 3” twister tails, jigs, a few heddon blade baits,the right rods and reels and plenty of crawlers and creek chubs. The fish are biting so make sure you have at least 6 dozen crawlers and a couple dozen creek chubs."
CUSTOMER: "But I don't have all that stuff and I can't buy all of that stuff for just one day on the water."
Guide: "Well for another $100 more I'll let you borrow a few things... and you'll still be saving $100 Dollars."
CUSTOMER: "That's not a great deal? Ok, whatever we will still go.
Guide: "Make sure you have your boat full of $5 per gallon gas, some days you have to drive a long ways to get on the fish."
CUSTOMER: "Wait. I don't have a boat."
Guide: "Sorry, I don't let anyone rent my boat insurance premiums are high.
CUSTOMER: "Okay!! I'll try find a boat to use."
Guide: "Yeah...let me know when you find one.
CUSTOMER: Let me know when we can go so you can hook up the boat I find, because I don't have a truck to pull it."
"Guide: "I guess I don't know what to tell you, I have other groups I'll be guiding. Do you have someone that could help you load and unload a boat?"
CUSTOMER: "Ummm... ya I dont know... I've been thinking. It's probably best if we just hire you to guide us. I'd rather pay someone who has everything, knows where to fish, and keep it easy on us rather than go through all the hassle.
Guide: "Smart move, sign this contract and we will find a date to get out and enjoy a day on the water."
THE REALITY IS THIS...
When you pay for a guide, especially one who has been fishing these bodies of water a long time, you pay not only for the stuff that will be used, but you are also paying for:
- Knowledge
- Experience
- Equipment
- Services
- Time
- Punctuality
- Accountability
- Professionalism
- Accuracy
- Labor
- Sacrifices
- Safety and Security
- Payment of tax obligations
- Guide insurance
- Gas
- Bait