The Cowboy Way

09/08/2026

🤎 Ladies, introducing the HOPE. 🤎

A classic Hyer Boots inlay pattern with that timeless Western look we all love. Simple, stunning, and made to turn heads. 🤠✨

The HOPE will be available SOON at The Cowboy Way!

Who’s already adding this one to their wishlist? 👀🤎

09/07/2026

COME SUPPORT OUR 2026–2027 REX ALLEN DAYS RODEO ROYALTY!

Join us Sunday, September 20, 2026, for the Rex Allen Days Rodeo Royalty Contest at the Willcox Elks Lodge!

September 20, 2026
Doors Open: 11:30 AM
Contest Begins: 12:00 PM
Willcox Elks Lodge

Come enjoy lunch and show your support for the contestants as they compete for the opportunity to represent Rex Allen Days during the 2026–2027 year!

Lunch tickets will be available at the door
$15 — Cash or Check

Silent auction and raffle tickets will also be available for purchase, with all proceeds going toward the new Royalty for their year!

Contestants will showcase their skills through speeches, modeling and impromptu questions.

Come out, enjoy lunch, support our community’s future rodeo royalty and help us kick off another great year of Rex Allen Days!

Mark your calendars and bring your family and friends!

Please RSVP by September 11, 2026.

https://form.jotform.com/262495593418166

09/03/2026

💴 💴 YA’LL READY 💴 💴
who wants a live tonight??? Tag your friends! Let us know in the comments!!! 👇🏻

09/03/2026

Our contest is fast approaching and we would love for the community to come support these girls. Please RSVP by September 11th 2026, so that we could have a headcount for the Wilcox Elks Lodge. Scan/ screenshot the image or fill out the form online: https://form.jotform.com/262495593418166

We hope to see you all there ❤️

08/31/2026

🤠✨ THE COWBOY WAY GALS ARE GOING JEWELRY SHOPPING! ✨🤠

JJ & Amber are hitting the road to go JEWELRY SHOPPING and we want to know what YOU want us to find! 💎🩵

Want us to do a POP-UP LIVE Thursday night and show you all the goodies we find? 👀🔥

👇 DROP A COMMENT BELOW & TAG A FRIEND! 👇
Tell us what you’re looking for:
🩵 Turquoise
🤎 Squash blossoms
✨ Conchos
💍 Rings
📿 Bracelets
🌵 Something unique & one-of-a-kind

Give us your wish list and we’ll keep our eyes peeled! 👀

WHO WANTS A THURSDAY NIGHT POP-UP LIVE?! 🙋‍♀️🤠
Tag your jewelry-loving friends and let’s go shopping! 🛍️💎

08/31/2026

Our Jimmy Buffett Rodeo Shirt was in action this weekend at the junior rodeo, and we think this young cowboy had the best-looking shirt in the arena! 😎

Thank you for representing The Cowboy Way and our Western heritage! 🇺🇸

These young cowboys and cowgirls are our future, and we are proud to support them every step of the way! 🤠❤️

Ashley Peterson

08/28/2026

🤠 FRIDAY NIGHT LIVE AT THE COWBOY WAY! 🤠

⏰ Set your timers for 6 PM MST TONIGHT!

We’ve got a little bit of EVERYTHING coming your way! 🔥
✨ SALE ITEMS
✨ A FEW NEW ARRIVALS
✨ BRAND NEW JEWELRY Spoiled Cowgirlz Jewelry
✨ And LOTS of fun!

🎁 GIFT CARD GIVEAWAYS! 🎁
We’ll be giving away a $50 gift card when we hit a certain number of viewers! 👀

PLUS…at the END OF THE LIVE, I’ll draw for a $25 gift card! 💰

Want in? It’s EASY!
👉 Tag your friends
👉 Share the LIVE
👉 Join us tonight at 6 PM!

Let’s get your friends on tonight and see how many people we can get watching! 🤠🔥

📲 Join us LIVE on The Cowboy Way page!

Who’s watching?! 👇

08/26/2026

✨ JUST IN! ✨

Our KanCan 90s Button Fly Flare Jeans just came in and they are SO CUTE! 🤎👖

That perfect vintage-inspired flare + button fly = 😍🔥

$72 | Sizes 1–15

Grab your size while we have them—these won’t last long! 🛍️

08/24/2026

Congratulations to the ladies in waiting. We are proud to support our youth and cowgirls who represent a way of life we all need to keep fighting for. 👑

There are so many people I want to say THANK YOU to for helping at our pageant yesterday! If I forget your name below, please know it is not intentional and let this cute pic below get straight to you and you feel the blessing you had in my life