05/29/2026
I recently saw a discussion between a pedal builder and a videography on what it's like to shoot a video and realizing you forgot to record. This has happened to me on many occasions and it's endlessly frustrating. It's a ton of work to create guitar pedal demos and losing that time is painful, especially if you've managed to get some good takes. The image I posted here shows what the timeline looks like for a 6 minute guitar pedal demo. Creating the demo first requires setting up a dedicated space, lighting it and performing. Once you have the material, you begin the editing process. In this video, I have something like 13 or 14 individual takes here that I have to stitch together in a pleasing manner, as well as take pictures of my pedals and place them in. It also requires syncing up the camera audio with a backing track and the microphones on the speaker cabinet. From here, it's a refining process, trying to get the best sounds and a seamless video to match. As you can see, any mistakes with recording can derail the entire operation.
Having gone through this process, I've grown to really appreciate and respect folks who create guitar content, whether it's guitar repairs videos, guitar pedal demos, or gear reviews. I'm just one person who's learned enough about audio engineering and videography for my own purposes, but there are people doing phenomenal work and making it look easy. Trust me, it's not easy!
What I'd like to share today is the pre-launch page for a new guitar pedal that I designed called the Summer Heat! I'll leave a link below for you to check out, and you'll be seeing and hearing plenty more about this very soon. Thank you!
https://www.kickstarter.com/projects/davidrossmusicalinst/david-ross-musical-instruments-summer-heat-guitar-pedal
