09/04/2026
This is Jakob Daschek, our NYC-based SVP Global Creative Director here at Aveda. While growing up in Sweden, he developed a deep appreciation for craftsmanship, simplicity, and purposeful design. ​
​
That’s why he keeps his hair routine uncomplicated. Between time outdoors, on set, and in the ocean, the creative director and avid surfer trusts One For All Leave-In Elixir to care for his straight hair — without slowing him down.​
​
“It’s become an easy part of my routine because it's simple, versatile, and just works,” he says.​
​
How does One For All fit into your routine?​