The 218 UrbanNest

09/12/2026

✨ THREE YEARS OF URBANNEST! ✨

I realized last night that yesterday was actually the 3-year anniversary of our UrbanNest grand opening day!! 😳🥹 And honestly, I was a little bummed that we missed recognizing such a huge milestone.

But then I thought about yesterday… and I realized we celebrated it in the best way possible without even knowing it. ❤️

My boss babe, bestie and I rocked the store together all day! It was busy, it was fun, and it was exactly what we love about UrbanNest. We got to see so many of our regular customers who have become friends over the years, and we welcomed BUSES full of new faces that we had an absolute blast with!

Three years ago, we could have never imagined that this little dream would grow into what it is today. And somehow, along the way, we added The Sweet Spot to the mix too! 🍦🍭

What started as a dream between two best friends has become so much more than a store. It has become a community, friendships, memories, and a place we are so incredibly proud to call ours.

So maybe we didn’t have balloons, cake, or a big anniversary celebration yesterday… but we had each other, our customers, our vendors, lots of laughter, and a busy store full of people.

And honestly? I can’t think of a better way to celebrate 3 YEARS. ❤️

From the absolute bottoms of our hearts, THANK YOU. Thank you for shopping with us, supporting our small businesses, supporting our vendors, telling your friends about us, coming back time and time again, and helping make these last three years so incredibly special.

We wouldn’t be here without YOU. 🥹❤️

Here’s to three years of UrbanNest… and to whatever crazy adventure these two boss babes dream up next! 🥂✨

WE LOVE YOU, Brainerd! ❤️

09/11/2026

Come see us we are open till 6! Downtowns hopping today! 🛍️🛍️🛍️🛍️

09/09/2026

Now that school is back in session, there may be quite a few mornings when I’m here early—and if I’m here, we might as well be open! 🙌🛍️

Our regular hours are 10 AM–6 PM, but some days we’ll open as early as 8:30 AM, so be sure to check our page for daily updates!

Once those kiddos are off to school, come treat yourself to a new outfit and give it a twirl in our big mirror. 💃✨ You deserve it!

See you soon in Downtown Brainerd! 💕

09/08/2026

You guys have been LOVING Julie’s adorable mini ghosts & pumpkins, and GOOD NEWS… THEY’RE BACK IN STOCK! 🙌🏼🧡

But Julie didn’t stop there! She brought in some NEW goodies too, including the most adorable little orange mugs filled with brand-new scents that you are absolutely going to want to smell! 🍊☕️✨

Seriously… they are SO CUTE and they smell even better! 😍

Come check out Julie’s newest creations before your favorites disappear again! 👻🎃🧡

📍 The 218 UrbanNest — Downtown Brainerd
🛍️ Shop local. Support local makers. Find something you didn’t know you needed! 💕

09/07/2026

09/05/2026

✨ Kaitlyn from Tipsy Anvil Co. has done it again! Her creativity truly knows no bounds, and her newest pieces are SO good! 🤩🙌

Stop in and see what’s new before it all walks right out the door! 🛍️💨

We’re open until 5 PM today in Downtown Brainerd!

09/03/2026

As of now we are keeping our summer hours! Come shop Downtown 7 days a week! ❤️

🚨 Summer Hours Alert! ☀️

More time to shop your favorite finds at The 218 UrbanNest! Come see us and soak up all the new arrivals all season long 💛

09/02/2026

These little cuties must have snuck in last night! 🍂🥰

Amy from Through Her Hands has gotten creative again, and these adorable fall gnomes have officially arrived! 🍁

We’re open until 6 today—come grab your favorite before they run out the door…pun absolutely intended! 😉🏃‍♂️

📍 Downtown Brainerd