Recognizing that men's taste have evolved beyond "one-size-fits-all", the new Brooklyn store and design studio Modern Anthology has curated a selection of unique, authentic furniture, home accessories and clothing to give men what they really want - sophisticated pieces that reflect an experienced but masculine lifestyle. "Just because men wear t-shirts and jeans, doesn't mean that they don't appr
eciate the value of quality, solid construction and the heritage of the objects that surround them," says John Marsala, Creative Director of Modern Anthology. "We've hand selected a selection of pieces that speak to men who are looking to express themselves without emasculating them in the process." From a vintage leather chesterfield sofa to custom Land Rover wall coverings to bold, plaid bedding and home accessories, as well as a collection of taxidermy, including 100-year-old German stag horns and a stuffed armadillo, the store manages to successfully infuse modern design with an industrial vintage aesthetic more akin to the way people might actually decorate their homes.
“It’s rare that people furnish their homes entirely in one design direction or another; more often they have an eclectic mix of pieces collected over the years. Were looking to sell objects that have a story. Someone might have their grandfather’s vintage tufted leather chair sitting next to a metal coffee table purchased for their first apartment. We wanted to show customers that these things can work together”, says Becka Citron, Design Director. With backgrounds that cross architecture, film, product and interior design, creative partners John Marsala and Becka Citron originally formed Modern Anthology as the moniker for their collaborative design efforts. Over the past few years, the pair has worked together on projects for MTV, DIY Network, MLB, and the Food Network, as well as celebrity clients such as Snoop Dogg, Rainn Wilson, Dan Patrick, Gary Dell'Abatte and Guy Fieri among others.
“The retail space is really an extension of the design studio, which offers a full range of services from interiors and architecture, graphics and branding, to film and event design,” says Marsala, “It’s sort of like our clubhouse”. To that end, the store hopes to become a platform for events that frequently bring the creative set together. Future plans include scotch and whiskey-tasting events, and free, half-hour design consultations the first Saturday of each month. For more information and further details, please visit the Modern Anthology website at http://www.ModernAnthology.com or contact John Marsala. Contact:
John Marsala, Creative Director
Modern Anthology
T: 718.522.3020
http://www.modernanthology.com
[email protected]
