Alice & the Magician

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Burlington, VT
Alice & the Magician

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Extremely unique ingredients, gifts, recipes and events for cocktail lovers. All hand crafted from

Our entire careers as Chefs, Bartenders and Sommeliers revolved around one fact: 90% of flavor comes from aroma. So we did three things: We traveled the world to find the most flavorful, aromatic ingredients. We learned how to extract their pure essence without damaging their delicate nuances and finally, we blended them using the techniques of master perfumers to create an entirely new line of cocktail ingredients. Add a couple drops of Elixir to give your drink depth & complexity and garnish it with a mist of Cocktail Aromatics to make it ethereal. Our ingredients are the finest botanicals sourced from around the world and captured to remain at the height of quality. The Cocktail Aromatics are hand blended in our laboratory at 266 Pine St in beautiful Burlington, VT.

01/19/2026

2026 trend report and formula library is live!

03/20/2024

Vermont’s finest fermentation culture is bubbling up this Saturday! Panel discussions, indigo dyes, community starter swaps, and bluegrass tunes. Come taste the chocolate, coffee, bread, beer, cheese, mead, pickles, kimchi, dosa, and more! CO2 YOU THERE?

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10/03/2023

We love drinks, we know drinks and for over a decade, we've been designing natural, craveable, botanical flavors FOR drinks. We're so excited to finally give you a peek at some of our special partners in the beverage game who are killing it in the intersection of quality ingredients, great tasting drinks and savvy branding. We're kicking off with one we think is wicked cool: Nashville-based who's been brewing up truly good culture in and out of kombucha tanks.

⁠Our recommended can to crack first: Blueberry Juniper Kombucha, a high-gravity (5% alc), gluten-free refresher infused with organic blueberries and juniper. Beautiful fruit on the nose, lightly herbal on the palate and packed with probiotics. 🫐💙

09/13/2023

Hop on tomorrow for a peek behind the curtain of the flavor & fragrance industry. Taste maker secrets will be shared!

09/12/2023

A&M founder Aaron going insta live this Thurs in partnership with ! Get the low down on the science that goes into the food & drinks we experience every day 🍹🍔

09/07/2023

Don’t miss: The Electric Forest at !!
We’re pouring shots of with no regard. Find us 💚

07/25/2023

Drinking is about connecting. Celebrate the moment with an NA Ocean Mineral Cocktail as Guinep now available !!

07/20/2023

Post-workout deep ocean mineral NA cocktail? Guinep is packed with over 70 minerals and trace elements to help you hydrate better!

06/27/2023

Unwind with your favorite Ocean Mineral Cocktail 🌅🏕️

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06/21/2023

It's picnic season 🧺☀️ the perfect opportunity to enjoy the outdoors and drink Guinep 🧡

Address

266 Pine Street, Ste 118
Burlington, VT
05401

Telephone

+18022341218

Website

http://www.aliceandthemagician.com/

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