Joie de Vivre

Joie de Vivre (former) Gift Shop - fun and unusual gifts!

Permanently closed.
We sold many of Maira Kalman's wonderful books, including Girls Standing on Lawns, a collection of old photos paired wit...
07/30/2026

We sold many of Maira Kalman's wonderful books, including Girls Standing on Lawns, a collection of old photos paired with some of her own drawings. My friend Danielle and I often send each other Kalman books and I sent her the Girls book. She just unearthed this photo of her daughter, (now 17.)(And if you're not familiar with Maira Kalman, check out her website!)

I recently met - or met again - Marc Abrahams, who edited The Journal of Irreproducible Results for years (a stellar pub...
07/25/2026

I recently met - or met again - Marc Abrahams, who edited The Journal of Irreproducible Results for years (a stellar publication we sold at Joie) and who is still the Master of Ceremonies at the annual Ig Noble awards. We were reminiscing about an article he had published in the journal featuring signs for use with commercial products, and I remembered the window display we did featuring same. And, I found some of the photos! Truth in advertising, Joie style!

The Kit Cat makers are  . . .  feeling romantic!  Special ❤️❤️ Limited Edition, as seen at MoMA in New York last week. A...
07/20/2026

The Kit Cat makers are . . . feeling romantic! Special ❤️❤️ Limited Edition, as seen at MoMA in New York last week. And though I'm a romantic at heart, I prefer the classic. (Which is the reason Joie carried only the original black cat,, not the different colors they brought out over the years.)

When I was writing my book I really enjoyed writing the "Customers" chapter - so many funny stories. A lot of very sweet...
07/16/2026

When I was writing my book I really enjoyed writing the "Customers" chapter - so many funny stories. A lot of very sweet ones too. My sister the avid birdwatcher just sent me some written by the owner of The Birdwatcher's General Store on the Cape. I present them here because they made me laugh and I think you all will enjoy them! (and as you can see from the store's hours, said owner has a good sense of humor!)

"A little about retail and some of the customers I’ve waited on over the past four decades.

My first story is a little gory, but it highlights just how dedicated people who feed birds can be. It started when I heard a staff member scream for help. I raced outside and saw that one of our regular customers had tripped while getting out of his car, was lying on the ground and his head was bleeding pretty badly. We grabbed a T-shirt off the rack and held it on his head until the paramedics arrived to take him to Cape Cod Hospital. It was quite a grisly sight. I even had to use a garden hose to wash down the parking lot in order to keep the gulls and vultures from moving in. At the end of the day, we were still talking about the incident when a taxi pulled up to the front door and out stepped the same customer. His head was now heavily bandaged, like the guy in The Spirit of ’76 painting. We thought he might be angry or upset, but instead he calmly walked in and said, “I still have to get my birdseed.” Ha! That’s the kind of customer we like. A trip to the hospital and head-full of stitches wasn’t going to keep him from feeding his birds.

The next account also involves someone falling, but this time there was no blood or potential vultures. I was chatting with an older woman who was shopping with two younger friends. We had finished our conversation and I started to walk away, when I heard a loud crash. The woman had collapsed on the floor, knocking over a display of spotting scopes on her way down. I knelt to help her, while also looking up at her friends, who both appeared totally disinterested. Finally, one of them said, “There she goes again.” With that, the older lady stood up, dusted herself off and looked perfectly fine. Meanwhile, I was shaking like a Chihuahua and wondering what had happened. I was soon informed that the woman had narcolepsy and was just having “one of her spells,” and was okay. Maybe she was okay, but I wasn’t. I was so stressed by the incident I wanted to have a cigarette…and I don’t smoke.

One summer evening, a guy whom I had never seen before walked in holding a cheeseburger with a bite taken out of it. He appeared to be perturbed as he told me that his cheeseburger was “a little dry.” I replied, “So?” He demanded that I give him some ketchup or mayonnaise. I told him that he could have all the condiments he could find. After he looked around for a second, he asked, “Where the heck am I?” I told him that he was in a shop for bird watchers and the only food we sold was birdseed, and that I was pretty sure he had the wrong place. Still puzzled, he nodded and left, but not before posing for a photo, while smiling and continuing to hold the cheeseburger with the bite missing. I still have the photo and it’s one of my favorites.

One Saturday, a guy came into the shop and I could immediately tell he was out of his element. I hate to be accused of profiling, but I can spot a non-birder from across town. He clearly was doing an errand for someone else, and knew less about nature than I knew about ancient Sanskrit. He said he was looking to buy some mealworms. When I asked, “Which kind of mealworms?” his face went blank. The last thing this guy needed was a choice. I gave him his options, saying we sold both live mealworms and dead mealworms, to which he replied, “What’s the difference?” Wow! It seems the guy knew even less about nature than I thought he did.

Not all our visitors are humans. Over the years we’ve had an assortment of birds fly into our shop, including cardinals, hummingbirds, wrens, catbirds and a ridiculous number of sparrows. The mammal list features raccoons, squirrels, chipmunks, but strangely, never a single mouse. (Yeah, right.) Then there was the woodchuck that hid under a display case and growled anytime customers got too close. (I still don’t know where it came from.) Another time I got a call from work telling me that a skunk had wandered in and was browsing in the clothing section. I recommended that they evacuate the customers from the shop, which they did with very little effort. It’s funny how quickly people will leave a store when they learn that a skunk is shopping in the next aisle. My all-time favorite animal visitor stopped by one Christmas Eve. It had just gotten dark and nearly time to close, when a red fox walked across the porch and in the open front door. Without ever saying a word, it proceeded to stroll right past me and headed to the bird feeder section, as if it knew where it was going. It then jumped on top of a shelf, looked around for a few minutes before hopping down and heading back out into the night…without buying a single thing. (Foxes are notoriously cheap.) Half the customers that night were mesmerized by the fox show, while the other half ran for their cars. Apparently, they were still traumatized by the browsing skunk the year before."

It's such a perfect summer day that it seems the right time to post these photos featuring our beloved tiki drummer. We ...
07/11/2026

It's such a perfect summer day that it seems the right time to post these photos featuring our beloved tiki drummer. We bought all the company had left when we found out they'd been discontinued and they flew out of the store. I kept a (long lost) list of who bought the last seventy-two and why they bought them and two of our customers later sent me this very fun photo of what they had done with theirs. I still have one and recently listened to it play its annoying but catchy little song. One of the Joie greats! 🙂

Many of our customers loved postcards, as did we. As do many people worldwide, and I recently rejoined Postcrossing, a w...
07/07/2026

Many of our customers loved postcards, as did we. As do many people worldwide, and I recently rejoined Postcrossing, a website that connects postcard lovers from all over the world. In the last weeks, I've received cards from Germany, Latvia, Finland, Worcester, MA, Belarus and Texas (some pictured below) and sent to many different countries. If like me, you still have a postcard stash, you might want to join up. All the info is on their website, (and thanks again Emma, for reminding me about it!)

Attention customers! We are closed for the 4th of July. Of course, no big surprise, since we're always closed now. Revis...
07/04/2026

Attention customers! We are closed for the 4th of July. Of course, no big surprise, since we're always closed now. Revisiting a few of our past signs - and hope you all stay cool, enjoy the day, and despite everything currently happening, celebrate Ranch dressing and all the things that are still good about our country.

Not sure if Throwback Thursday is still a thing . . . but on this very very hot Thursday, remembering how we used to kno...
07/02/2026

Not sure if Throwback Thursday is still a thing . . . but on this very very hot Thursday, remembering how we used to know that our (never great) air-conditioner had just given up. We knew we were in trouble when our color changing rubber ducks - designed to magically change colors when put in a hot bath - began to change right in the store. Not a good sign!

Opened my computer this morning to find an email from my sister Nancy (who was a Joie staff stalwart for many many years...
06/28/2026

Opened my computer this morning to find an email from my sister Nancy (who was a Joie staff stalwart for many many years and designed our website.) Unlike me, she remembered that today is Joie de Vivre's birthday and sent me this image. Joie would have been 42 years old today - and I would have been 33 back then - and about to embark on the biggest adventure of my life!

It's the last day of "Prime Day," (the pseudo holiday made up by you know who.) Shelf Talk, the daily newsletter I read ...
06/26/2026

It's the last day of "Prime Day," (the pseudo holiday made up by you know who.) Shelf Talk, the daily newsletter I read for bookseller/author news featured a few salient quotes.

"It's Anti-Prime Day! Bezos doesn't need your money. We do. Fuel readers, not billionaires."

"Lately, we've seen a wave of posts on Threads claiming that indie bookstores are overpriced. That's Amazon's messaging working exactly as intended.⁠"

"Do you really need us to remind you that the BIG guys are still aggressively squashing the little guys? Do we need to say that the most prime thing you can do is NOT give billionaires more money and power?"

truer words . . .

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1792 Massachusetts Avenue
Cambridge, MA
02140

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