Lake Effect Lure Co. / RBM Jigs LLC

Lake Effect Lure Co. / RBM Jigs LLC Visit us @ WWW.LAKEEFFECTLURES.COM

A Proud Michigan Company.
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BLACK & WHITELook at this absolutely beautiful Ontario Walleye caught on the Wonderchum Rattle Paddle at Lake Carillon d...
09/15/2026

BLACK & WHITE

Look at this absolutely beautiful Ontario Walleye caught on the Wonderchum Rattle Paddle at Lake Carillon during our trip with Clark’s Resorts & Outposts.

And take a closer look… do you see that blue tint? That Ontario color is something special!

If a fly-in adventure or a drive-in resort trip is on your bucket list, now is the time to start planning for next year. Clark’s has some incredible options for getting away, chasing fish, and making memories that will last a lifetime.

Explore More. Discover Clark’s Resorts & Outposts. Unforgettable Escapes in Northwestern Ontario.

09/14/2026

The man himself, Matt Goehler, putting the Gold Series Rod, Ned Head, and Feisty Fry to work on some absolutely beautiful Brown Trout last week!

Take a look at that rod action! The Gold Series loads up, absorbs those hard runs, and gives Matt the control he needs to stay in command from the hookset all the way to the net.

Sensitivity. Strength. Control. That’s what the Gold Series brings to the fight.

Pair it with a Ned Head and Feisty Fry and you’ve got a setup that flat-out gets it done.

Sometimes you don’t always catch the species you’re targeting… and that’s when things get interesting.While targeting cr...
09/13/2026

Sometimes you don’t always catch the species you’re targeting… and that’s when things get interesting.

While targeting crappie with the Gnarly Char Micro Rattle Paddle, Lake Effect Ambassador Aaron Koski hooked into this unexpected carp!

Apparently, the 1.5" Micro Rattle Paddle didn’t get the memo that it was supposed to be just for panfish.

Tiny profile. Big action. Glass rattle. And apparently… NO SPECIES LIMITS.

If you’re looking for a snack-sized bait that can trigger bites from crappie, perch, trout, bluegill—and whatever else decides to eat it—the Micro Rattle Paddle is ready to work.

You never know what’s going to eat a Lake Effect bait.

09/12/2026

Rande Woodland and Chris Ross went out walleye fishing and found THESE!

Micro rattle paddle crushed them! A ton of gills over 10”!

25 Years. Today we remember the lives lost 25 years ago. We stop to take the time to reflect on the horrific tragedy, re...
09/11/2026

25 Years.

Today we remember the lives lost 25 years ago. We stop to take the time to reflect on the horrific tragedy, recall the bravery of first responders and so many others, and pray for the families affected.

The unimaginable magnitude of the loss that the United States endured on this day shall never be forgotten. And in a moment where the enemy thought they had won, an equal share of unity, poured out from all ends of the Earth.

Today, on this anniversary, it is more important than ever to recall 9/11 - to honor those who were lost, and to look at the response by our fellow Americans to remember what unity in this great nation looks like.

Lord, help us to turn to you, and in response, heal our land.

Amen.

IT’S GONNA GET WILD TONIGHT! 9:00 PM! Tune in!
09/11/2026

IT’S GONNA GET WILD TONIGHT! 9:00 PM! Tune in!

Micro fishing doesn’t mean micro fun! Tungsten jigs and Nasty Plastics can be an absolute blast when you’re chasing thos...
09/11/2026

Micro fishing doesn’t mean micro fun!

Tungsten jigs and Nasty Plastics can be an absolute blast when you’re chasing those smaller fish. A 3 or 4mm tungsten jig paired with light line gives you the finesse and tiny profile needed to get the job done.

Sometimes it’s not about catching the biggest fish—it’s about making that perfect little presentation and watching the rod load up!

Go small. Get technical. Catch fish.

Address

Cedar Springs, MI

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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