Verla’s Border Rock Shop & Western Wear

Verla’s Border Rock Shop & Western Wear Est. 1969 in Lordsburg, NM by our grandparents Harold & Verla Jorgenson. Built on a love of mining, minerals & the West.

Family-owned and proudly continuing their legacy in Chama, NM—sharing rocks, western wear & stories for generations.

🚨 We’re getting SO close to opening Verla’s Rock Shop & Western Wear! 🤠💎In just a couple of weeks, we’ll be heading to o...
08/03/2026

🚨 We’re getting SO close to opening Verla’s Rock Shop & Western Wear! 🤠💎

In just a couple of weeks, we’ll be heading to one of the biggest western trade shows to finalize the rest of our inventory. Before we place those orders, we want to hear from YOU!

What brands are most important to you?

👖 Wrangler?
🤠 Stetson?
👢 Ariat?
🐂 Roper?
👞 Twisted X?
✨ Montana Silversmiths?
🐴 Cinch?
🧢 Kimes Ranch?
Or something else?

Tell us what you love, what you wear every day, and what brands you’d like to see on our shelves. Whether you’re a local rancher, rodeo family, or just love western style, your feedback will help us build a store that’s perfect for our community.

Drop your favorite brands in the comments! ⬇️ We can’t wait to welcome you through the doors soon!

✨ We’ve Been Busy! ✨First, we owe everyone an apology for being a little quiet lately! We’ve been working hard behind th...
06/14/2026

✨ We’ve Been Busy! ✨

First, we owe everyone an apology for being a little quiet lately! We’ve been working hard behind the scenes adding some incredible new specimens, displays, and treasures to the Shop and getting everything ready for opening. Between unpacking boxes, cleaning cases, and bringing in amazing new finds, social media has taken a back seat for a bit!

🐴 Congratulations to Heather Burton! 🐴

Heather is the winner of our $20 Store Credit and the beautiful horse wallpaper! We can’t wait to see what it looks like once it’s installed, and we hope you’ll share photos with us when it’s finished!

💎 Now for a little fun…

Take a look at this display case and tell us:

👉 If you could take home ONE piece from this case, which would it be and why?

To enter:
✅ Comment your favorite piece
✅ Like this post
✅ Share this post

🎁 We’ll randomly choose one person from the comments and shares to receive a $20 Store Credit! Figure that was only eight since it took us so long to do the last drawing!

Bonus points if you tag a friend who loves rocks, crystals, fossils, or unique treasures!

We have so many exciting things coming soon, and we can’t wait to show you what we’ve been working on. Thank you for your patience and for supporting our little shop. ❤️

✨ Help Us Decide! ✨We’re in the middle of refinishing a really cool shelf for the shop and need your opinion 👀We’ve got ...
04/24/2026

✨ Help Us Decide! ✨

We’re in the middle of refinishing a really cool shelf for the shop and need your opinion 👀

We’ve got two directions we love:
🐎 Western Horse Design (bold + rustic)
🌿 Green + Floral Wallpaper (vintage + cozy)

Which one would YOU pick?!

Drop your vote below 👇
👉 Comment “HORSE” or “GREEN”

⭐️ We’ll pick one person who votes to win a $20 shop credit.

Check out this sneak peek 👀🎨We’ve got something really special coming together right now—a custom mural being painted by...
04/23/2026

Check out this sneak peek 👀🎨

We’ve got something really special coming together right now—a custom mural being painted by the incredibly talented Michelle Deyapp, and it’s already looking amazing.

Can you guess what the mural is of? 🤔

(Hint: think a little old-school… ⛏️)

🤍 Welcome to Verla’s Border Rock Shop & Western Wear 🤍We’re so excited to share that we’ll be opening June 2026 in downt...
04/20/2026

🤍 Welcome to Verla’s Border Rock Shop & Western Wear 🤍

We’re so excited to share that we’ll be opening June 2026 in downtown Chama, New Mexico!

Verla’s Border Rock Shop & Western Wear was originally founded in 1969 in Lordsburg, New Mexico by our grandparents, Harold and Verla Jorgenson. Harold, a miner who worked throughout Mexico, and Verla shared a deep love for rocks, minerals, and the beauty of the Southwest.

In 1975, they expanded the shop to include western wear—creating a place that reflected both their lifestyle and their passion for the land. After Harold passed in 1998, Verla continued the business on her own, finally retiring in 2025 at the incredible age of 93.

Today, we are honored to carry their legacy forward. Verla, now living in San Tan Valley, Arizona, has even made trips to Chama to help us continue what she and Harold started.

This shop is more than a business to us—it’s family. Our goal is to share the beauty of rocks and minerals, celebrate western heritage, and create a place where memories are made for generations to come.

✨ Follow along for updates as we get ready to open our doors in June 2026!

Address

612 Terrace Avenue
Chama, NM
87520

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