06/18/2025
Dear Fellow Divers and Friends:
Today is my birthday, and as I look back, my years with Procter and Gamble, and another Fortune 500 company, Schering, seems to be so long, long ago.
The reason? I founded and have been running SEASOFT SCUBA for the last 41 years.
What a blast these 41 years have been!
In early 1985, I was sitting in my girlfriend’s living room, just returned from diving Keystone Jetty in Washington State. Shirley was complaining about how much her hard lead brick weight belt hurt. Shirley used a 30 lb. weight belt with her drysuit, and she only weighed 120 lbs., and after a day of diving it left visible bruises on her hips.
I hu**ed 42 lbs. of stacked weights, 3 – 6 lb. curved, hard, lead weights on each hip and 3 – 2 lb. bullet weights in the back. I only weighed 200 lb., and they hurt! At every step they would jump up in the air a little bit and as your foot hit the ground they would thunk into your hips. After a hundred steps or so – my hips were also bruised and tender and after a weekend of diving it took a week to recover.
Suddenly she said, “I wish they made a stretchable, soft, weight belt that would stay tight and not jump around so much.”
I instantly had a vision in my head, and I said that I was going to make one. At that moment the nucleus of the future SEASOFT SCUBA GEAR INC. was formed. After two years of testing and use; after numerous business plans, and 7 months spent at a venture capital incubator site; the SEASOFT soft, adjustable and stretchable, weight belt was born.
Now, after all these years, and scores of other new inventions and products, it’s time to hand the company off to someone else to take this amazing company and grow it even more!
It’s time to deliver even more ingenious, engineered products into the next 5 decades. I even have some cool inventions to give the new owner.
Why now? I’ll be 70 next year, and my wife wants me home more, and I want to find other ways to find joy.
And it has been a joy!
What’s cool? I am not looking for retirement money; that’s already done, we’ve been smart, and we own a home on Puget Sound with the best view in all of Washington State. I care more about who buys it than I care about how much I sell it for!
Let me know if you are interested! We’ll go from there.
Bruce Justinen
President
SEASOFT SCUBA
[email protected]