What are the opening hours?

Monday 10am - 5pm Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 5pm

Optimo Hats

All retail operations will be located in our new flagship store, in downtown Chicago, at the corner We serve the hat enthusiast.

As one of the last remaining traditional hat shops in the world, we take great pride in preserving, refining and evolving the lost art of hat making. Your Optimo is understated, purposeful and built to last – the best hat made.

05/28/2025

As May fades and Memorial Day draws the curtain on spring, we turn to straw. The Montecristi steps forward — light, breathable, and born to shield from the sun.

Crafted for summer. Worn with purpose.

Watch how a true summer hat is born.

04/30/2025

Optimo Voices | Hanna Stilling Larsen

"Most of my clothes are associated with specific events: Dresses for parties, jumpsuits and jeans for work, and tracksuits for lazy Sundays. My hat? It goes well with it all."

For Hanna, her Optimo is more than an accessory—it’s a constant. A signature piece that moves seamlessly through every chapter of her day-to-day.

| Hat Specs |
Brim Width: 2 3/4"
Brim Edge: Raw
Crown Height: Standard
Ribbon Width: 1 1/2"

04/24/2025

Optimo Voices | Marlon Harvey
Horseman. Mounted Patrol. A man with timeless style.

"I was born with an old soul. I have an appreciation for things from long ago—a time when things were built better, lasted longer, and were not expected to be replaced."

Marlon wears his Optimo with the same pride and purpose he brings to his work—rooted in tradition, built to endure. Marlon has an extensive Optimo hat collection, but he still wear this one. Purchased in the late 1990's, he's had this hat renovated many times over the last 25 years.

| Hat Specs |
Brim Width: 2-1/2"
Brim Edge: Bound
Crown Height: Medium
Ribbon Width: 1-1/8"

03/07/2025

This past January we were honored to welcome the on their Chicago field trip for a tour of our workshop and downtown store. A gathering of true connoisseurs, appreciating the artistry, craftsmanship, and heritage that define Optimo.

Photographer |

01/25/2023

The Park Avenue in Celadon. This color is nearly sold out.

01/22/2023

Newly restored vintage Optimo in a rich brown melusine finish from late 1990s.

01/04/2023

The flat-top Porkpie, a classic 1950s style, in triple black.

01/01/2023

A Silk-finished, center-creased custom fedora featured in our forthcoming book: The Art of the Hatmaker.

12/28/2022

Vintage Optimo "Lords Hat"
A Lords hat is a version of a Homburg minus a binding and with gentle pinch to the crown.

12/25/2022

The Manhattan in Maroon. This color is not on the website but there are a few pieces left in the cellar available for order.

12/02/2022

Introducing the man on the left: Justin Hummerston. He is the photographer and co-owner of Design Studio and Publishing House in Copenhagen, Denmark, Ehrhorn Hummerston. Since the beginning of the pandemic he has been visiting and traveling the world with Graham and the Optimo Team doing research for the forthcoming book on Optimo.

Stay tuned.

11/28/2022

Rush Street in silver cloud. A hybrid of the Porkpie and the Fedora named after the famous Chicago street offering the most vibrant nightlife entertainment outside Las Vegas during the 1960s and 1970s.

Address

53 W Jackson Boulevard
Chicago, IL
60604

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 5pm

Telephone

(312) 922-2999

Website

http://optimo.com/

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