FRET12

FRET12 FRET12 is born from a shared passion for guitar and nomadic tour culture. All-access. Rock N' Roll.

From studio to stage and everywhere between, FRET12 peels back the curtain with content that provides a raw, behind-the-scenes look into Rock N' Roll Artists and culture today. "The Sound and The Story" documentary series boasts never-before-seen interviews, storytelling and in-depth coverage of some of today's most influential Rock artists.

Walking into the three-day weekend with 15% off clothing, the String Thing, candles, art, books, and more.đź’Ą Use code Lab...
09/04/2026

Walking into the three-day weekend with 15% off clothing, the String Thing, candles, art, books, and more.

đź’Ą Use code LaborDay15

The String Thing. Wound by hand, one string at a time.
09/03/2026

The String Thing. Wound by hand, one string at a time.

The art on our walls starts in-house.Each piece is created by FRET12 founder Daniel Tremonti, whose work is shaped by a ...
09/02/2026

The art on our walls starts in-house.

Each piece is created by FRET12 founder Daniel Tremonti, whose work is shaped by a lifetime around touring musicians and an appreciation for the things that pick up character along the way: weathered loading docks, stenciled road cases, worn instruments, old signage, and the visual language that surrounds music.

That same attention carries through to how the work is produced. Each piece is produced as a high-quality giclée print on archival photo paper. Each print is individually signed by Dan, then framed in-house by our team using solid wood gallery frames made in the USA and non-glare, UV-resistant acrylic.

From the original artwork to the paper, frame, and final signature, every detail is considered to make something worth putting on the wall for a long time.

09/01/2026

We welcomed Kenny Whitmire into the shop before he took the Fairgrounds stage to open for Billy Currington and Kip Moore at The Salt Shed. He played us his new song “Movin’ On’s Movin’ In”.

.framed was on a photo walk through the West Loop when the yellow DETROIT lettering on the back of our Station Jacket st...
08/31/2026

.framed was on a photo walk through the West Loop when the yellow DETROIT lettering on the back of our Station Jacket stopped him mid-stride.

Spencer moved to Chicago from Detroit not long ago. He snapped a few frames, looked us up, and sent the shots our way.

Thanks for this one, Spencer.

Spot FRET12 out in the wild? Tag us or send it over. We want to see where the gear ends up.

Lightweight, breathable, and built for whatever’s next, from soundchecks and sidewalks to flights home. The Analog Hat i...
08/30/2026

Lightweight, breathable, and built for whatever’s next, from soundchecks and sidewalks to flights home. The Analog Hat in Faded Grey has a low-profile six-panel cut that layers clean without competing for attention. Designed in Chicago with the same small-batch mentality as everything else we make.

Some things are better with a little wear on them.The Analog Hat in Faded Grey starts with that already-lived-in feeling...
08/29/2026

Some things are better with a little wear on them.

The Analog Hat in Faded Grey starts with that already-lived-in feeling, with a washed finish and understated shape that only gets better the more places it goes.

Three Rail Jackets. Blue, Tan, and Black.Cut and sewn in Chicago, then naturally dyed with Metric Coffee for a broken-in...
08/28/2026

Three Rail Jackets. Blue, Tan, and Black.

Cut and sewn in Chicago, then naturally dyed with Metric Coffee for a broken-in feel from day one.

Now available for pre-order at FRET12.com.

New on the shelves: three titles for anyone who wants to know who built it, what was plugged into what, and why it matte...
08/27/2026

New on the shelves: three titles for anyone who wants to know who built it, what was plugged into what, and why it mattered.

Issue 11 + Supplements goes deep on records, gear, listening spaces, and the people behind them. We came for all of that, but especially loved the interview with A.P.C. founder .

Issue 5 packs more than 170 pages of conversations with John Cale, Suzanne Ciani, Justice, Soulwax, Ty Segall, Tom Vek, and plenty more. We’re down to our last few copies and won’t be able to restock this one.

Made On Earth for Rising Stars is a massive visual history of , packed with prototypes, vintage documents, circuit history, rare photos, and first-hand stories from more than five decades of making strange boxes that changed music. Written by and with Dan Epstein, and published by .

Three very good ways to lose an afternoon.

A study in proportion, texture, and everyday wear.Naturally dyed with Metric Coffee for a broken-in feel from day one.Th...
08/26/2026

A study in proportion, texture, and everyday wear.

Naturally dyed with Metric Coffee for a broken-in feel from day one.

The Rail Jacket.

Address

1357 N Elston Avenue #165
Chicago, IL
60642

Opening Hours

Friday 12pm - 5pm
Saturday 12pm - 5pm

Website

Alerts

Be the first to know and let us send you an email when FRET12 posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to FRET12:

Shortcuts

Share

Category