Tori Erickson - Real Life & Links

Tori Erickson - Real Life & Links 🖤 Real life stuff, sports mama, no BS kinda gal sharing relatable moments!

Chapter One - Start a Family ✔️
Chapter Two - Open a Small Business ✔️
Chapter Three - Adapt, Survive & Thrive ✔️
Chapter Four - Grow Online Community

LINKTR.EE/TORIERICKSONREAL

🩷 LABOR DAY COMFRT SALE!! 🩵If you’ve been waiting to try COMFRT… THIS is your sign!! 👏🏼I’m not exaggerating when I say t...
09/07/2026

🩷 LABOR DAY COMFRT SALE!! 🩵

If you’ve been waiting to try COMFRT… THIS is your sign!! 👏🏼

I’m not exaggerating when I say these are some of the comfiest pieces I own. I am grateful for the cooler nights so I can whip out my hoodie stash!

The oversized fit, heavyweight feel + all the colors make them SO good for fall. 🍂🤎 And yes… I clearly have a COMFRT problem at this point. 😂

🔗 comfrt.com/tori337

If you’ve been eyeing a set, don’t leave it sitting in your cart!! These popular colors + sizes can go FAST during sales. 👀

Tell me what color you’re grabbing because apparently I need another one. 😂🩷

Tori Erickson | Real Life & Links

Hey! 👋🏻 I think it’s time for an updated “get to know me.”Not because I’m new here.But because I’m realizing I’m not rea...
08/31/2026

Hey! 👋🏻 I think it’s time for an updated “get to know me.”

Not because I’m new here.

But because I’m realizing I’m not really the same person I was the last time I made one of these.

For most of my adult life, I’ve been able to tell you exactly who I was based on what I was doing.

When my daughter was born, I became a stay-at-home mom.

And for years, that was my world.

My husband worked 55+ hours a week for YEARS to provide for our family so I could be home with our kids.

He worked.

I mommed.

And that was just… life.

Then around 2018, I started using social media as a way to bring in some extra income for our family. Nothing crazy.

Just a stay-at-home mom trying to find my purpose. And somehow… that little side hustle started turning into an actual business.

In 2019, I opened my first small storefront. About 18 months later, I took a HUGE leap and relocated into a much bigger space. We were open for ONE MONTH.

Then COVID shut us down.

I had just taken on a bigger space, bigger expenses and bigger responsibilities… and suddenly we couldn’t even open our doors.

But believe it or not… that ended up being the best year in business we ever had.

People ordered.
They shared our stuff.
They told their friends about us.
They supported us through one of the weirdest times any of us had ever experienced.

The business exploded and I was so freaking proud of what we built.

But over the years it became exhausting.

The economy changed. Business changed. People started spending differently. Expenses kept climbing.

And after years of living in constant go-mode… I was completely burned out.

There was another huge part of my identity during all of this, too.

Coach Tori.

I coached softball for 9 years.

Nine years of practices, lineups, tournaments, so much planning, happy parents, miserable parents (not my team, of course), dirt-covered summers and worrying about other people’s kids like they were my own… well they were! 🫶🏻

By last year, my husband and I both knew something needed to change.

It was time to slow down.

Time to breathe.

So in 2025, I closed my store.

He stopped spending his entire life at work.

And for almost a year, we just lived a little smaller.

More time at home.
More time together.
More time being with our kids.
More normal evenings.
More breathing room.

Then this July, after 9 years, I officially stopped coaching softball. Suddenly, another huge piece of my identity was gone.

But now, there’s suddenly a little more time.

And maybe it’s the fact that I’m getting closer to 40, but I’ve been thinking about life differently lately.

I’m watching my kids become these actual little humans with their own lives, personalities, friendships and dreams.

And I’ve found myself looking backward more than I ever have before.

Maybe it’s finally slowing down enough to actually THINK about all of it. I’m pretty sure this is it!

But I am so unbelievably grateful for the life happening right in front of me.

For my husband.

For our kids.

For normal nights at home.

For sitting in the stands.

For conversations in the car.

For my dogs laying next to me.

For all of the completely ordinary moments I probably would’ve rushed through a few years ago.

So while we are over here trying to figure out how not to go into full burn-out again and live a little more simpler life… I’m also trying really hard not to wish away a single day of THIS.

I’m somewhere between who I used to be and whoever I’m becoming next.

And lately, instead of rushing to figure her out…

I’m trying to just be here. 🤍

08/28/2026

Just over here stalking my kids and husband from the stands… welcome to football season!! 🏈🖤🧡 Way to go, Mustangs!! They secured a 58-0 W last night to start it off! 🥳🥳🥳

The kiddos are finally back in school and of course I miss their faces and how they tear up the house, but I am SO ready...
08/27/2026

The kiddos are finally back in school and of course I miss their faces and how they tear up the house, but I am SO ready to get back to the grind and routine!! 🤩🤪 JK, I really do miss them but it’s time for the busiest season!! Order your custom apparel with me at Social Bleacher Co. | For the Sports Fans! on IG or Facebook! 🫶🏻🥰

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Clio, MI

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